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Brand Of Water Ethos Pathos Logos

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There were a lot of Ad’s that could have been chosen for this assignment, but this one in particular stood out for me during my search. This advertisement stands out because of the text advertising a brand of water using the methods of pathos, ethos, and logos to explain the company’s argument. This choice was so simple because water is something everyone drinks or should drink everyday. Everyone can relate to this Ad regardless whether you like that particular brand of water or not and such relation is why I choose this Ad. Logos- the logic used to support a claim (induction and deduction): can also be the facts and statistics used to help support the argument
Pathos- the emotional and motivational appeals; vivid language, emotional language and numerous sensory details.
Ethos- The source’s …show more content…

Right away we notice the quote “vapor-distilled purity” as well as a visual image that implies that consumption of this product leads to being relaxed, healthy, and content just like Jennifer Aniston. Both of these are logos because they are pleading to you by using words and a peaceful environment in the Ad to make you feel that you will become a more responsible individual towards the planet’s ecosystem by using this product. Ethos, this uses people’s credibility, to gather desire for the product, for example to use something they might idolize like a person or company to effectively gain their approval and draw their attention. The use of Jennifer Aniston in this draws the attention of a lot of people including myself because she is a good actor and I love the TV show Friends. The fact that this popular actress is drinking this particular brand of water makes it easy to follow her example and consume it also due to her credibility and her happiness in the

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Mohammed Shahriar Keith Evans English 1301 11 November, 2016 Quiz 5: Old Spice Very few advertisement products are as memorable as a trailer for old spice called “The Man Your Man Could Smell Like.” Even without the use logos, this commercial is successful due to how it masterfully utilizes ethos and pathos to make it very memorable in the eyes of the audience. An example of ethos can be seen in the very first shot of the commercial, it sets the tone for what the ideal man is supposed to look like.

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The following essay is a rhetorical analysis of the 2018 Budweiser Super Bowl commercial. The advertisement was in response to the recent natural disasters in Florida, Texas, California, and Puerto Rico. These hurricanes and floods can pollute the water and destroy water infrastructures. The commercial shows the Cartersville brewery workers converting their beer cans into water to ship out to cities in need. The brand strategically tries appealing to the majority of the U.S. population who watches the Super Bowl.

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Charles Fishman, author of The Big Thirst: The Secret Life and Turbulent Future of Water, presents in chapter ten, “The Fate of Water”, the importance of recognizing the value of water in order to solve water problems all over the world. Fishman uses Senator Arlen Specter’s town hall speech and an app called “Water Your Body” to point out that the real problems with water are water illiteracy and water mythology. He adds that water problems will be solved when people understand the beauty and qualities of water. In continuance, water has a personality and the presence of it can change moods and help people feel better. For instance, the WET company helps people see the beauty of water through magnificent water fountains.

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Logos, generally referring to logic, connects the reader’s reasoning through the subject. The facts presented by Wolfe such as necessary vitamins for the human body provided by plant based milk such as calcium, phosphorus, manganese and protein showed the use of logos. Pathos refers to connecting the audience through emotions. Attention getting phrases such as, Causes emotional and physical sufferings for the cow, Is for baby cows, etc. is the trick to attack the mind and thinking of the audience through emotions.

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The use of Logos, Pathos and Ethos in writings is a way to persuade the reader, it is away to help the writer have better communication with his audience, mainly in speeches, text, advertisement and many others. Logos appeals to reason based on logic, this involves statistics and facts to help the writer support their claim, which makes it more believable, and it shows the writer has knowledge of the claim they are making which makes the reader believe what the writer is saying is valid and also true. For example if I stated that Taylor Swift was more popular in 2015 than her best friend Selena Gomez was because she had more followers than her and now she is not I should have the statistic to show that so that my audience believe it’s true.

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The commercial featuring Drake and the popular soft drink Sprite, was first launched in February of 2010. In the ad, Canadian born rapper Drake is seen standing in a studio attempting to rap with the beat provided to him. It appears the rapper cannot find the “right” words or “feel” the music. The producer asks him what’s going on and Drake responds with uncertainty. A sprite is given to the rapper to drink in the hopes that he will somehow come “alive”.

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Logos, or logical appeal, uses a clear line of reasoning supported by evidence, such as facts or data. Pathos, or emotional appeal, uses loaded or charged language and other devices to arouse emotions. Using these, he influenced people to follow him. If he would not have spoken up, the world could have ended up still being segregated today. Dr. Martin Luther King, Jr. used pathos and logos in his speech to draw in people so

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Squatty Potty Is it hard for you to poop? Squatty Potty has helped thousands fix that problem. This Squatty Potty advertisement convinces its audience to buy the Squatty Potty by using ethos, pathos, and logos. The Squatty Potty is a prop for your feet when you poop out feces. Having the prop will help your number two come out easier.

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America, the land of equity, has the largest ratio of rich citizens to poor citizens at 12:1. Compared to Japan and Germany’s measly 4:1, this information is outrageous. America is shown to have the most skewed economic pyramid when denoting the amount of people on each side of the economic slide. The selection, Class in America - 2006, an academic paper by Gregory Mantsios, argues the existence and magnitude of class and economic standing in the United States; through the use of fact and opinion, he creates the visual of a society severely divided by economic standing. Gregory Mantsios effectively convinces the audience of the differences in class sanding that cause a significant impact in the lives of americans and economic spectrum with his use of logos, anticipation, and credible evidence.

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Logos is the appeal to the audience’s logic or thinking of constructing a well-reasoned argument. It includes: facts, research, and statistics. For instance, "And what have we to oppose to them? Shall we try argument? Have we anything new to offer on the subject?

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The use of ethos, pathos, and logos in any type of writing or speaking can create a commanding and arresting effect on the reader/listener.

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People who smoke cigarettes are addicted to things that they know are not healthy, but the addiction is what kills them. This picture is great for showing the side effects of smoking as well as a firsthand account of how smoking can trigger an addiction that to some may be incurable and when they are ready to stop, it may be too late. In class we discussed how to find the ethos, pathos, and logos of an advertisement. First up is ethos.

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Dunkin’ Donuts ad There is nothing more american than waking up and enjoying a cup of coffee in the comfort of your own kitchen. 83% of American adults drink coffee everyday and Dunkin’ Donuts has long been a contender for brewing good coffee. Dunkin’ Donuts has been associated with a good breakfast and cup of coffee since 1950, so it is no surprise that they entered the market in selling coffee that can be brewed at home. The food advertisement of Dunkin’ Donuts uses ethos/pathos/logos to appeal to/target adult coffee drinkers that care about the environment. Dunkin’ Donuts uses ethos to target adult coffee drinkers with the appearance of Erik Weihenmayer, a blind man who achieved the incredible feat of climbing Mount Everest.

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