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Rhetorical Analysis Of The Great Milk Debate

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Recommended: Got milk ad analysis

Balpreet Singh
Ms. Bogan
Composition II
January 23, 2023
The Great Milk Debate 1. The Great MIlk Debate, a great advertisement whose main message is to prove that milk sources like coconut, hazelnut, almond and soy are better than cow’s milk. A major part of the advertisement shows the needed vitamins and minerals provided to human beings by plant based milk. For example, calcium, zinc, iron, protein ,etc are all the various vitamins provided by the plant based milk such as coconut, hazelnut, almond and soy respectively. The author is trying to convince the audience that they should stop drinking cow milk by stating the negative effects of it. For example, the ad says, “Cow’s milk is harmful for the planet” and “Leads to osteoporosis.”. It …show more content…

Logos, generally referring to logic, connects the reader’s reasoning through the subject. The facts presented by Wolfe such as necessary vitamins for the human body provided by plant based milk such as calcium, phosphorus, manganese and protein showed the use of logos. Pathos refers to connecting the audience through emotions. Attention getting phrases such as, Causes emotional and physical sufferings for the cow, Is for baby cows, etc. is the trick to attack the mind and thinking of the audience through emotions. Wolfe, being a smart man, knows that it is so easy to convince a large part of the society to change their milk source on the basis of emotion. A lot of people do not consider anything else and give priority to how they feel and can even change their milk sources if they feel sad about the …show more content…

The advertisement is not so persuasive for its intended audience. It can be said so because the author is trying to convince everyone to change instead of taking small steps and starting from people who do not like cow milk or the ones who already care a lot about cows and their pain or the ones who do not want to support the veal industry. I believe that after this advertisement only a very small segment of society will try to adapt to this change of milk sources. To make it more impactful and efficient the author should have used examples of people that actually felt different and benefited from plant based milk. Also, the author should have presented both sides of the coin, it means that the lack of cow milk advantages from the advertisement shows that the author tried to play smart with a thought that the audience is not so smart. This is a completely non-ethical way to convince

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