We, as speakers, can influence the audience in any way we want through our presentations. We can do this with three components of our speech; how we carry ourselves, our posture, and how we dress all communicate a message to the audience (Page 147). “Your appearance and how you conduct yourself add importance and influence the mood of the situation. Your choices in clothing and demeanor must convey the same emotional attachment and feeling you want to create for that moment” (Page 147). Our choices in appearance and tone create the atmosphere that the audience is going to be in; it’s their choice how they respond to it. A Greek philosopher, Aristotle, identified three artistic proofs that speakers wield when delivering presentations to an audience (Page 147). The artistic proofs Aristotle …show more content…
By presenting in the rhetorical form of ethos, you are using ethics to show the audience you have an expert-like insight on the topic you are presenting. “Logos refers to the logical organization of the evidence you present” (Page 147). Logos is considered artistic because we, as speakers, choose when to lay out certain arguments and what kind of evidence is used to support our claims. “Pathos refers to the emotional dimensions of your appeal, how you try to speak with emotion that you wish the audience to feel, and how you construct stories to support your points that generate a response in the audience (Page 147). Pathos is using emotions and emotional vocabulary to have your audience feel what you are talking about on a more personal level. Using an object or an example the audience can relate to can lead to a more successful argument when using pathos. During a presentation, depending on what the topic is, I can use logos to present a logical opinion or examples based on logistics with sources that have credibility. I can use ethics when talking about something in an ethical