Examples Of Ethos Pathos Logos

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In an argument, our goal is to advance our views so that others will agree with us or so that we can bring change to a current view on an issue we feel strongly about. In order to do this, we rely on three rhetorical devices when writing: Pathos, Ethos, and Logos. Pathos is using emotional appeal to persuade the audience. An example of this is in ASPCA commercials; they persuade you to give money to the organization when they show sad dogs and cats. Ethos is an ethical appeal to the character of the speaker. A writer must be mindful of Ethos when writing or the audience may perceive them as cold or uncaring. Ethos is created by your choice of words, respect that you show to the opposite side, and your tone. Finally, Logos is the facts, statistics,