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Dunkin Donuts Ethos Pathos Logos

683 Words3 Pages

Dunkin’ Donuts ad There is nothing more american than waking up and enjoying a cup of coffee in the comfort of your own kitchen. 83% of American adults drink coffee everyday and Dunkin’ Donuts has long been a contender for brewing good coffee. Dunkin’ Donuts has been associated with a good breakfast and cup of coffee since 1950, so it is no surprise that they entered the market in selling coffee that can be brewed at home. The food advertisement of Dunkin’ Donuts uses ethos/pathos/logos to appeal to/target adult coffee drinkers that care about the environment. Dunkin’ Donuts uses ethos to target adult coffee drinkers with the appearance of Erik Weihenmayer, a blind man who achieved the incredible feat of climbing Mount Everest. Dunkin’ Donuts claims their coffee is bold so is the choice for bold, courageous drinkers, such as Erik Weihenmayer.Weihenmayer is a credible source because of his accomplishment, and even though he is blind, it did not stop him from climbing Mount Everest. Weihenmayer is shown enjoying a cup of coffee, smiling as he drinks it in his own kitchen. This …show more content…

Dunkin’ Donuts has 30% Rainforest Alliance certified that directly supports the commitment of Rainforest sustainability. Rainforest need sustainability because they are under threat from deforestation, agriculture, and mining. Rainforest sustainability is where trees are selectively cut rather than clear cut and often felled close to the end of their natural life cycle. Dunkin’ Donuts uses this in their ad because many people will support the cause of sustainability, Dunkin’ Donuts has a big green eye catching Rainforest Alliance Certified logo on the top left hand of the ad to catch the reader's attention. This is a strong point in the ad because most people care about the environment, and many people are everyday coffee drinkers. So this ad shows the reader they can drink coffee while supporting Rainforest

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