Nike Ethos Pathos Logos

Nike is one of the most iconic and influential companies in the world, and its advertisements can be found anywhere in the world and across every medium. In one of its most recent ad campaigns, this athletic juggernaut tackles the issue of equality, a struggle that has existed throughout the history of sports, just as it has existed throughout the history of this country. The Nike advertisement “Equality” is a black-and-white video featuring superstar athletes from various sports that incorporates several elements and techniques illustrating the use of logos, ethos, and pathos to create a powerful and moving message. In this ad, Nike demonstrates that there is no need for a so-called diverse world of sports because once people are playing a

From the very beginning, every person has the ability to achieve a dream if they put their minds towards it. In the United States, equality issues continue to exist and create tension throughout the country. In response to this tension, Nike attempts to send the message that if we, as individuals, treat each other as the equals that we truly are, we would become a better country. As noted in one ABC News report about the struggle for equality in the United States, “[w]hile many American children believe athletes motivate them to follow their dreams, they’re also mimicking the bad behavior of their sports heroes on the playing field, a new study says.” Thus, if kids are looking to famous athletes as role models, but those athletes are getting arrested, starting fights, or even disrespecting the country, these superstars are setting a bad example for the kids who look to them as role models. Here, Nike demonstrates in this ad that “the ball bounces the same for everyone” and that every kid has the ability to follow in their favorite athletes’ footsteps; however, while many kids often see instances of poor sportsmanship and bad behavior, they also see positive behavior that encourages them to chase their goals and dreams with the same competitive and ambitious attitude that their role models