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Logic fallacies in advertising
Logic fallacies in advertising
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More handpicked essays just for you.
Logic fallacies in advertising
Logic fallacies in advertising
Don’t take our word for it - see why 10 million students trust us with their essay needs.
First, ethos, pathos, and logos are different ways used to convince the audience or the consumer. In this ad, the company Gatorade use the method ethos, which is using a professional or celebrity. Gatorade used Mike Jordan, the most known athletes in the world. The reason why companies choose famous people as celebrity or athletes to appear on their ads is, because famous people have fans, when their fans watch their favorite person promoting for product, some of the fans, if it not most of them, will be willing to give it a try. When Mike Jordan announced that the flavor Citrus Cooler is his favorite flavor, the sales scored high numbers, and it brought good broft, furthermore, the flavor Citrus Cooler made it to the top ten best Gatorade
In the text, it is about why colleges and/or professors seem to give out A’s to students. It could also cause the value of grades inflate. Staples explains what seems to be the problem as well as showing what could be a solution. Staples wants reader to understand colleges are starting to be devalued. He goes on to emphasize why the colleges/professors feel forced to give in and give students A’s, why it will not change.
The music or song in the background, grasps the audience’s attention instead of a dialect only video that would take away from the action in the commercial. The audience will react to the storyline in a very positive way and feel excited to go buy the new Nike equipment to get them ready for the World Cup. Like the other commercial they used Ethos in the commercial by using famous players in the matches. In whole video the players were being showcased and were doing crazy amounts of tricks thanks to the affects of the animation. The target audience will automatically notice a specific player, if not all of them, and immediately give Nike creditability.
There are limits to the claim, because not every person that drinks Gatorade is going to be as athletic or have the same skills as Dwayne Wade. The ad says that the company has a lot of celebrity endorsers, and that most athletes support and use their product. It uses the Celebrity Spokesperson persuasive technique. This technique is when a company uses a celebrity or famous person to endorse their product. It makes the consumers transfer their admiration or respect for the celebrity to the product.
However, logos and pathos appeals are both used to support the ad’s message the most. Logos is used in a numerous of way. At first, it’s with the image of the nude man showing that he is vulnerable to his environment. Second, it’s the phrase which makes you think what is so dislikes about this image and how can it be corrected.
Logos may not seem like one of main approaches but we notice it without even thinking about it. In this ad pathos and logos tie in together without the viewers even noticing it or considering it. Although it is very sad to see a little girl on the scale talking about how she wants to be just like her mom it is logical to the viewers that little girls should not be worried about stuff like that at such a young age. Viewers understand that little girls look up to their moms and their moms look up to the beauty standards society has set which is a never ending cycle. This plays a huge role in the ad because we all know that beauty and weight has huge factor in the world but it should not be something young girls should be worried about.
The producers of these commercials know this does not draw in a crowd and know that they need to use fast, up beat, inspiring music to draw peoples’ attention. The players, athletes, and people involved in the video clip are all showering in Nike attire with bright colors and designs and the big symbol they are known for is visible for everyone to see. In some of the propaganda, a player may be shown as mediocre with very little Nike attire, but as the publication goes on, the athlete is wearing all Nike and becomes an excellent competitor. This shows the audience that if they wear their products they will become better and well rounded. Another example Nike uses pathos is by using an athlete that once had multiple failures and has turned their failures into success.
In late summer of 1991, Gatorade ran an advertisement featuring a then 29 year old future Hall of Fame NBA player, Michael Jordan. It just aired right after he just won his first of six total NBA Championships. This ad was going to feature the first official athlete to be in a Gatorade ad. The ad’s focus was to young adults who are dreaming big, and want to become this great athlete along with being a great person. That is what Gatorade wanted to convey in this ad.
Nike does a great job of approaching humor in a different way. The commercial looks like a typical day with LeBron James, but the wise alter ego is talking smack to all his other alter egos. This is relatable because a lot of people have alter egos that help push them to reach their potential. Nike demonstrate humor to the audience by letting LeBron play different roles in a playful way.
In April of 2015 Nike created a new ad telling the story of a young Rory McIlroy watching Tiger Woods play professional golf for the first time, inspiring Rory to play golf himself. Rory always looked up to Tiger, striving to one day be as great of a golfer as Tiger was. In the ad, Nike shows Rory golfing at all ages, pushing himself in difficult situations, and ultimately making it to the PGA Tour to play against his hero Tiger Woods. Nike uses the three basic appeals to attract consumer’s logos (evidence), ethos (credibility), and pathos (emotions), with also using visual appeals to draw customers. Although Nike shows off its brand in its ad, it also shows us how it reflects American values in the twenty-first century.
In this Nike advertisement, there are some famous athletes shown that are known all around the world. Two of the athletes shown are Lebron James and Serena Williams. Both these players are American heros and represent America all of the world, especially in the Olympics. In the advertisement, both players are shown standing on their courts with full looks of determination and
It secures the athletes and give them trust and dedication to fight for their ultimate goal to achieve. Nike's ads are basic , but very effective. Nike's pathos is if you wear nike you don’t have to worry about anything; your in good hands ,the products will not fail you. It will help you strive for your goal you want to accomplish. All in all, nike is making advertisements that their products are the best and better than the competition.
The “What Girls Are Made Of” Nike advertisement is inspired by a popular Russian song titled, “What Girls Are Made Of.” Judging by the title, the commercial is clearly geared towards girls, more specifically girls who are interesting in athletic activities and sports. While Nike’s objective is to sell its sports wear, it also sells an empowering message that defies stereotypes through the effective use of rhetoric. To begin, the advertisement begins in the setting of a stage and a large audience listening in agreement as a little girl in yellow charms, “Girls are made up of flowers, and rings and gossip and marmalade.” These are just few of many belittling stereotypical descriptives for a girl.
In the year 2010, it spent almost $800 million on ‘non-traditional’ methods of advertising. • Nike has chosen to target the seventeen year olds more as research has shown that the 17 years olds spend 20% more on shoes than the adults. • It has decided to do away with the dependence on the ‘big budget top-down brand campaigns that usually celebrate just one hit. • Its advertising and marketing campaigns are widely split between advertising agencies that specialize in recent technologies and social media. • It has chosen to focus more on the production of ‘cool stuff’’.
Nike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .