I think Michael Vic’s price of fame paid for the imprisonment and with higher tolls, and his public image was rapidly went down the drain than the general public. Renowned athletes’ social status had a ripple effect on the whole community. Before the scandal exploded, a lot of company, such as Nike, was using Michael Vick’s celebrity endorsers for his credibility and attractiveness. This means, the society, especially the companies that sign a contract with him, put emphasis on Michael Vick’s social responsibility and obligations. Many athletes have a reason to be seen in an ethical light because of the social aspects. Today’s society, famous athletes have a huge part in influencing the development of young people as heroes. If athletes are