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Women Are More Superior Than Their Wives In The 1950's

1087 Words5 Pages

The Kenwood Chef and Chase & Sanborn Coffee advertisements portrays husbands as being predominantly superior than their wives during the 1950’s through the body display, the physical appearance, and the relative size of each gender. Though, the advertisements for the Kenwood Chef and the Chase & Sanborn Coffee, illustrate different products, they both induce this idea of men exerting dominance over women.
The Kenwood Chef advertisement alludes to husbands being superior than their wives by emphasizing each of the genders body position. In the Kenwood Chef advertisement, the husband having his back turned to his wife implies the difference in the level of power he has. The husband turned away from the wife illustrates that he is not sharing any of his power, if he was sharing his power, the husband should have been facing his wife. The husband not sharing any of his power results in him having absolute control over …show more content…

In the Chase & Sanborn Coffee advertisement, the husband raises his hand upon his wife for her trying to serve him flat and stale coffee. The raising of his hand is a representation of the husband projecting his authority upon his wife. The display of the husband raising his hand denotes the way wives have to be submissive to their significant other by that when a husband physically expresses himself upon his wife, he infuses a sense a fear which results in the wife resorting to submit. The wife is being bent over and having to accept the repercussions for serving her husband stale coffee. These advertisements show the husbands depicting a stance where they demonstrate signs of superiority through either the raising of the hand upon his wife or the turning of the husband's back and shoulders to their significant

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