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Gender Stereotypes In TV Shows

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TV Show Analysis Television is possibly one of the most influential media outlets that we encounter today. The shows that we watch have a lot to do with shaping the culture of the people that watch them. Television often has a way of making the viewers feel as if the shows they are watch are actually real and factual. While it is very useful and entertaining, television can also be harmful if the viewer is unaware of the impact that it can have on them. This analysis will focus on how gender is represented in the tv shows, “Friends”, “Full House”, and a commercial for popular cleaning product Swiffer. The first show, “Friends”, was a very popular show during the 1990’s and early 2000’s. It focused on the lives and adventures of six friends in their mid twenties who live in New York City. Each character features a very different personality, which gives the show a wide range of diversity. This show aired during a time when gender roles were becoming less strict and society’s view on those who stepped outside of their roles were more accepting. Despite this, the show still displays clear gender stereotypes in many of the characters. Lead male characters like Ross, Chandler, and Joey are mostly portrayed as …show more content…

This might seem like an odd source to observe gender roles, but it is probably one of the most blatant uses of stereotyping that we see in today’s culture. The commercials for Swiffer, along with countless other similar brands, almost always portray the same thing. The star of the commercial is almost always a middle aged white woman, who is busy at home cleaning with the advertised product. While this may not seem like a big issue, it does, in fact, tell us a lot about how our society views women. It gives us the image that women belong at home cleaning and taking care of the household while the man is at work. It is subtly placing these stereotypes in our minds without us even realizing

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Television situational comedies have the ability to represent different values or concerns of their audience, these values often change every decade or so to reflect and highlight the changes that the audience is experiencing within society, at the time of production. Between the years of 1950 and 2010, the representation of gender roles and family structure has been addressed and featured in various sitcoms, such as “Father Knows Best” and “Modern Family”, through the use of narrative conventions, symbolic, audio and technical codes. These representations have transformed over time to reflect the changes in social, political, and historical contexts. The 1950’s sitcom “Father Knows Best” traditionally represents the values of gender roles and family structure in a 1950’society, with the father, held high as the breadwinner of the family and the mother as the sole homemaker.

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Specifically, The Office follows hegemonic media trends and gender archetypes like much of mainstream media does. The women in the show are portrayed in a multitude of stereotypical characterizations such as being inferior, weak, sexually promiscuous, crazy, bitchy, unintelligent, or as meager objects for male indulgence. What this paper aims to achieve is an understanding of how The Office reinforces archetypal hegemonic gender portrayals of its female characters. By conducting a detailed character analysis of this mainstream media text, it can be determined how gender ideologies associated with women are represented in the series. The presentation of such ideologies will allow for an explanation of how those ideologies are, in fact, supporting the archetypes of women that media feeds to its

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