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Example Of Ethos Pathos Logos

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What do the human eyes and mind allow some to see when looking at images? What the eyes allow those to see is called how the mind interprets images. Everyone analyzes images differently than others. These three images show logos, pathos, and ethos, but they also show many stories and methods on how humans need to watch their health. The human body cannot function properly if those do not watch their healthy habits. Companies incorporate the three methods into their advertisements with hopes of the persuading the audience to buy their product. The advertisement shows two men, one who is smaller than the other. The smaller man who is holding an apple appears to be in better shape and healthier than the man who is larger and holding a hamburger. This advertisement is using logos in many ways; for one it is showing their bodily figures. Their figures show how the healthier snack choice has helped the one man stay in shape and not gain weight. Using pathos in this advertisement is showing viewers how their emotions are connected also; this company is not …show more content…

This advertisement is showing two slugs sitting at a kitchen table; image two looks as if the two slugs are about to eat the salt. This company knew exactly what is was doing when making this advertisement. These producers used logos and pathos as well as the first one. The logos used in this advertisement displays how it has been proven that salt kills slugs. This company is possibly showing viewers how everyone needs to watch his or her salt intake on a daily basis. Watching how much salt the body consumes and the body’s cholesterol levels is very important and could help those maintain a healthier life. Advertising pathos in image two is shown also by knowing the worth of keeping the human body healthy. The company here is showing viewers how this advertisement connects their emotions and values with their health and what they eat and need to watch for in their everyday

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Ethos: The author had an enthusiasm and believe that every deaf children in north America will be able to write by signwriting. Pathos: As a reporter and editor, the author showed credibility in importance of writing Logos: The author presented research, statistic data and personal

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As reflected in the readings of Reading Popular Culture: An Anthology for Writers 3rd Edition, present-day advertisements expand far beyond the endorsement of a product. While the initial intent for various corporations surround the operation of selling and marketing products, many companies also find success in promoting masked messages. According to Jean Kilbourne in her article pertaining to the study of advertisement, she reveals the underlying tactics of commercialized business. As stated in the article “’In Your Face…All Over the Place’:

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This author used pathos, ethos, and logos to persuade the viewer to buy their gum via emotional triggers and subtle details. When people see this advertisement, they are immediately given a unique perspective of Extra Gum. The author established ethos in the commercial. The commercial has a couple scenes of the daughter as a teenager.

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This is how a you tube usually tends to look like it’s a video and you have the title of what you re trying to promote. In this case The man is advertising burger king. When it comes to making a video ad the most important thing you need to add is Pathos. If it doesn't have pathos the viewer won't get attached to video and won't find it effective or interesting.

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1434 Words | 6 Pages

In general, this ad effectively uses the appeals of pathos, making for a very effective advertisement. Whether it be through an emotional connection through the children or a relatable connection that uses the viewer’s own experiences, its use of pathos is very well done

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When Observing the ad by Hairclub.com the reader can determine many things. The ad displays many different elements that draws in the audience and when looking further you can see what exactly the creator used to capture the audience’s attention. The logo used on the ad is what established credibility and ethos. The use of color, or lack of, the picture of the man with and without hair and also the words used on the ad is used to establish pathos. The creator uses both the elements of ethos and pathos and the ad appeal to the audience of middle aged men everywhere whom have hair loss issues.

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493 Words | 2 Pages

The Times Union Editorial Board warns Americans about the dangers of their actions in their article “We Must Step Up Efforts to Save Endangered Animals.” They adopt a frantic tone in order to make the reader worry about what they’re doing. The Editorial Board uses pathos, logos, and ethos to convince the U.S. population to consider their actions. To begin with, The Times Union Editorial Board uses logos to prove how badly some animals are being affected. They start by analyzing how many wild animals have been lost.

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September 11, 2001 is a day that has gone down in history as a tragic day in American history due to the horrific terrorist attacks caused by the Islamic extremist group al-Qaeda. A couple of hours later following the attacks previous president George W Bush delivered a much-needed reassurance and a sense of leadership to the American people in his address to the nation when most American felt uneasy and unsure of what the future would look like. Bush uses several examples of Pathos, Ethos and Logos along with several uses of rhetorical devices to get American moral up from the ground. Pathos was used to evoke emotional responses from the audience. Logos was used to appeal to the audience’s sense of logic and reason the audience.

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Hunger Games: Rhetorical Appeal Addition Rhetoric can make or break a movie's revenue based on the effectiveness of the trailer released to the audience. Movie trailers are the main way for those releasing a new movie to be able to catch the audience's attention. Liongates released the movie The Hunger Games in November of 2012. This movie had actors such as Jennifer Lawrence and Liam Hemsworth, who were depicted in the movie's trailer.

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With the alarming number of smokers, agencies spend billions of dollars every year on anti-smoking advertisements. Anti-smoking agencies enlighten audiences of the negative consequences of smoking and try to persuade them to stop. The visual I chose to analyze is a commercial engendered by an anti-smoking agency called Quit. The advertisement, “quit smoking commercial” shows a mother and a son walking in a busy airport terminal. Suddenly, the mother abandons the child, and after he realizes he is alone, he commences to cry.

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A connection between logos and pathos is very strong through the caption. Although the caption of the image is represented as logos, it is also pathos. This is because when the picture is viewed you get this sick and panic like symptoms because you are now well aware they you could also being digesting the same thing. The advertisement is trying to eliminate the fact that if we don 't start caring about the planet we could be eating plastic bags stuck in fish and other animals. Another way that pathos is located in the advertisement is when the view begins to think about the species eating the trash.

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These tools are utilized in the commercial for persuading the viewers of its reason, creating an image of credibility surrounding its name, as well as generating an emotional response. “Aristotle’s ‘ingredients for persuasion’ – otherwise known as ‘appeals’ – are known by the names of ethos, pathos, and logos.

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Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

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People who smoke cigarettes are addicted to things that they know are not healthy, but the addiction is what kills them. This picture is great for showing the side effects of smoking as well as a firsthand account of how smoking can trigger an addiction that to some may be incurable and when they are ready to stop, it may be too late. In class we discussed how to find the ethos, pathos, and logos of an advertisement. First up is ethos.

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The advertisement described the impact of the doritos by having the father and his friends betray his gender by dressing as princesses. This grabs the audience attention by using pathos- having the audience connect with the little girl and her father’s relationship. The commercial allows viewers to see that the Doritos could bring out a side of you that anyone has ever seen and a relationship builder. The target audience for this commercial would be for younger kids and mid age adults because it would grab the younger children attention with the scenery and mid age adults because of the humor and the fact that they are a

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