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Paul Harvey God Made A Farmer Analysis

618 Words3 Pages

“God Made A Farmer”, this advertisement plays on emotions, using sentimental appeal. The sentimental appeal is shown by describing how caring, loving, gentle and even strong a farmer is. Farmers are described through their actions like how they’re caring enough to help out a neighbor in time or trouble even when they have work needing to be done. In the advertisement, they showed the farmers caring attitude by stating “God had to have somebody willing to ride the ruts at double speed to get the hay in ahead of the rain clouds and yet stop in mid-field and race to help when he sees the first smoke from a neighbor's place.” The farmer comes off as caring because he’s willing to run off neighbor's burning place, even though he has his own work to attend to. The article also shows how farmers are strong, but gentle, by saying “I need somebody with arms strong enough to rustle a calf and yet gentle enough to deliver his own grandchild.” These statements are given only show some ways how a farmer can appeal to emotions and how the advertisement has a strong feel of sentimental appeal. …show more content…

The advertisement makes Paul Harvey a credible/reliable source because, during the 1950s to 1990s, he was a radio broadcaster with almost 22 million listener audience, making him seem trustworthy. Since he was a Broadcaster for News on ABC Radio Networks this implies that whatever Paul Harvey has to say, should, and is credible information. Paul Harvey was also known as the embodiment of conservative, Midwestern values. Having Midwest values means that you are neighborly, friendly and even sometimes considered laid back. Another reason for why Paul Harvey has good qualifications for this advertisement is that he has a voice like a Grandfather, giving a form of comfort as well a

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