Comparison of the Ford and Chevrolet
The USA became a land for dozens of carmakers. Most of them had a short lifespan, but there are several examples of companies that appeared at the beginning of the 20th century, survived to nowadays and retained popularity. Ford Motor Company (Ford) and Chevrolet are in this list. While companies have many general similarities, they also demonstrate differences in their history and present conditions.
Both companies are located in Michigan and were created at the beginning of the 20th century (1903 and 1911 respectively). They were named by last names of their founders. However, while Henry Ford was an initiator in his case, Louis Chevrolet was only a co-founder. The Swiss race car driver, who gave name
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Ford chose this direction from the beginning. Its first popular model Ford T that appeared in 1908 cost around $850 – cheaper than most existed analogues. The usage of conveyers helped manufacturer to decrease this price to $290. Chevrolet started with a “luxury” model Chevrolet Classic-Six. While it could be more powerful than analogues with its engine on 30 hp, the price $2,500 prevented its success. Cheap Ford’s cars played a major role in this fail. Chevrolet understood its mistake and reclassified to simpler, low-cost automobiles. The company came up with Ford by popularity with the aid of its Chevrolet-490 …show more content…
Ford became a first carmaker that installed a conveyor at its factory. This equipment made it the world’s first company that started mass car production. Chevrolet-490 was equipped with electric lights and starter; it was a rare decision even for more expensive models. Both companies worked on the improvement of the safety and other systems of their cars. But Ford demonstrated more conservative approach in some cases (at least, during Henry Ford’s ruling). The founder did not want to use many modern technologies of the time, like hydraulic brakes or lateral carriage springs. However, this conservatism worked for the manufacturer and led to the implementation of new technologies. For example, Ford’s decision to create eight-cylinder engine to stand out from Chevrolet and some other rivals with their 6 cylinders, led to the appearance of the poured crankshaft that was one of the most significant achievements for the car manufacturing in 1930-s. Chevrolet also started to use eight-cylinder engines, but did it after