O2 make use of their Facebook page to provide regular updates and information about their products such as the O2 app which keeps their customers informed. They post videos of their customer’s reactions to their products which helps to promote the company and what they offer as the public would trust a customer’s response to a product. They also use their Facebook page to inform their customers and the public of different offers that they have going on.
O2 sponsor England rugby team and show this by using their Facebook site. This is good for the company as it provides an opportunity for them to advertise and become recognised by people who may not use O2. They give the opportunity for people to win products such as iPhones and O2 packages
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They use Twitter mainly to answer questions and queries made by customers who use the company which again makes customers feel more involved and satisfied as they are getting answers to any difficulties they are having. The company uses links to their products and deals in some of their tweets to help consumers find what they are looking for which can benefit the company as they are keeping their customers satisfied. Twitter is a good way for consumers to give their opinions about the company through ‘tweeting’ them. This allows O2 to see if they have to make any improvements to their products or services that they …show more content…
There is a number of pages that appear when O2 is searched on Facebook and Twitter including The O2 Arena, which is sponsored by O2, and The O2 Academy Glasgow. However O2’s official page is the very first page from the list of options. This benefits the customer as they are not spending a lot of time when trying to find the page. The company’s display picture on their social media sites is shown clearly. It is their very well-known logo which is the name of the company in bold blue letters with a white background. This therefore makes it instantly recognisable to the consumer and allows them to identify the page straight away.
Again, if searching for O2’s website by using the internet, it is also very simple. When searched using e.g. Google, a list of different websites appear which include both their Twitter and Facebook pages. However, the official site of O2 is at the top of all these different sites and will be the first option to