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John Lewis Experiential Marketing Campaign

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To get visibility, reach and a great victory in this campaign, John Lewis has launched an experiential marketing campaign in its stores, focused on children with Monty penguin. With the collaboration of Samsung, the little ones have the opportunity to see and interact with Monty in 3D animation, thanks to technology, "Monty 's Magical Toy Machine" from Microsoft. Children can enter the virtual world using glasses Monty Monty 's Goggles (Google Cardboard) created by Stinkdigital . In addition, the company dedicated to creating digital experiences built the application by combining Unity, WebGL and CSS to ensure that could be enjoyed by a wide range of mobile devices (Powell, 2013).
In addition, there is also available a whole merchandising …show more content…

Others, in Christian Dior image and Net-a-Porter, they take advantage of the ultra-qualified audience of Twitter to recruit responsible communication, marketing director, etc. Dell uses this platform to sell its stocks, always aimed its core target professionals. By the above procedure, it is necessary to redefine the role of the corporate site in speaking of the brand. Skittles, March confectionery group, adopted a radical strategy, transforming its official website a summary of the various social networks: business presentation on Wiki, photos on Flickr, YouTube videos and the latest news on Facebook. Including participatory in corporate, Skittles knew the buzz on the web (Dresler‐Hawke & Veer, …show more content…

This participation does not work unless it is re-used by the brand. In this sense, co-creation projects have become popular. Vitamin water has left consumers the choice of the new flavor of its last drink "Connect" via its Facebook fan page. Starbucks, with its focus area My Starbucks Ideas, but Ben & Jerry 's also developed new products. At Unilever, consumers participate even at the design and production of the advertising campaign. In spring 2010, the group launched the Consumer Creative Challenge competition for 13 of its brands. The principle is simple: it is the consumers who realize an advertising video. If it is selected by the jury, it will be broadcast on television and online. The winner will receive a check for 80,000 euros signed Unilever, which then take hold of the video to make it his new campaign. The band split in passing its communications agency, Peperami, becomes useless (Dresler‐Hawke & Veer,

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