Marketing Case Study: Hindustan Unilever
2155 Words9 Pages
HINDUSTAN UNILEVER- TRANSFORMING A BRAND INTO A SOCIALLY RESPONSIBLE LEADER.
6/30/2015
Amity International Business School
Aditya Agarwal
A1802014167
Faculty Guide- Dr. Kokil Jain
Industry Guide- Mr. Shashank Shekhar EXECUTIVE SUMMARY
The main objective of this case is to find, what are the steps Hindustan Unilever Ltd. is adapting to be market leader and to differentiate itself from its competitors. What is the steps company is utilizing to find current trend in the market. To study various brands of HUL. To study the competitive brands in the market of, home care products, Food brands, and personal care products. To find the market share of the HUL brands and its competitive brands. Key areas of strength and weakness for HUL brands. To develop a promotion plan for brand communication of the HUL. What are the marketing strategies of HUL?
Unilever is one of the world’s oldest multinational companies. Its origin dates back to the 19th century when a group of companies, the soap and margarine independently produced. In 1930 the company joined in 1940 to form Unilever diversified into food products through the next five decades, he has developed as a major fast moving consumer goods (FMCG) multinational operation in several companies. In 2004, Unilever has set 2010 strategic plan into action with the order, "vitality, the life" and "to meet the daily nutritional requirements, hygiene and personal care with brands that help people feel good, look good and more
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