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Facebook Global Impact

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When it comes to global brands, a lot of names come to mind that create lasting legacies and billion-dollar empires, and Facebook is certainly a juggernaut among them. The world's largest social networking site as well as one of the world's most valuable companies. Facebook has built an impact on the world within a incredibly short span of time by connecting and influencing millions of people of all ages around the world in the most profound ways possible with their breakthroughs in communication, technology, broadcasting and entertainment, revolutionizing the social media and startup market, among many other things, and it continues to evolve, and in doing so, it is also changing the way we see the world and connect with it.

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Nowadays, especially in developing countries, a recent trend has picked up in the similar vein of startup companies. Small, private firms that operate at a minimal cost and need low-cost effective marketing to make ends meet. It may be an online food delivery service, or an apparel store, or even a new media firm. They all publicize their products through Facebook. The internet has helped reduce the cost of promoting new businesses drastically. And anybody could learn the trade with ease. A couple of decades ago, if one were to open up a new restaurant in market, the next hot culinary sensation in town, it would take the restaurant owner quite a lot of time to reach the intended fanbase through word-of-mouth. Nowadays, simply posting attractive photos of dishes on the respective restaurant's Facebook page would get the job done; all achieved through minimal cost. It is all a self-sustaining cycle that is revolutionizing the way the market works today. And Facebook is pivotal to …show more content…

Most of us don't even look at Facebook as a "brand" or a site anymore. We use it as part of our everyday language and lives, there are films and books made on it and built around it ("Facebook me" and "selfie" are legitimate dictionary words now). The cultural, artistic and aesthetic impact Facebook has on our lives today is astronomical. Human beings in general yearn for connection, acceptance, and a sense of community that fulfills the purpose of being a social creature. And as times are advancing. The leaps and bounds Facebook are crossing to introduce more innovations to the way we connect and communicate with people and even the world around us makes it an integral part of human life itself. Everything from breaking news to rights activism to the trendiest new apparel store on the block, they are all publicized through

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Selena is a movie that expresses the life and career of Selena Quintanilla, a major figure in Tejano music. Selena was not only an adored star in the American Southwest but also in Mexico. The movie focuses on Selena's relationship with her family, her fame, and also dealing with the establishment of her own musical identity. While her heritage is Mexican-American, her primary language is English, and secondary language is Spanish. She still has a dream to be able to express herself in both languages along with both cultures.

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Marketing Plan: Social Media Social media, in today’s business world, represents a vital role in how consumers research, learn about, make decisions, and share information about products and services. Studies show that about 60 percent of consumers’ research before buying through multiple sources online and learn about specific brands or retailers through social media sites. (Hazan, & Wagener, 2013). The emergence of the vast social media sites gives businesses an extensive marketing audience in building brand awareness over the web.

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In her document “ The Fakebook Generation,” later to be published in the New York Times on October 6, 2007, Alice Mathias enters the topic of the most used social networking service worldwide, Facebook. Mathias debates on Facebook’s claim of being a forum for “genuine personal and professional connections” and tries to influence her readers to ask themselves if the website really promotes human relationships. The author illustrates in her document the power and impact Facebook had on the population by convincing to be “a place of human connectivity,” but states her idea of Facebook missing its real reason of enriching human connectivity. Mathias goes on how Facebook became more as an “online community theater” than a functional service tool. She provided examples like people who announce relationships with Chinese food in their status in order to make others laugh instead of providing useful updates.

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Facebook provides its users with the ability to keep in touch with friends who have moved across the country or friends who are too busy with their lives and fail to come around anymore. In Aaron Smith 's article, “Why Americans Use Social Media,” he says, “Roughly seven in ten users under the age of fifty say that staying in touch with current friends is a major reason they use online social platforms, and just over half say that reconnecting with old friends is equally important.” Facebook is key for people to keep in touch with their once close friends who are now only virtual friends due to various circumstances. Due to their prior friendship, these people know how to help provide support to one another through the rough times in their lives. These virtual friends still have the ability to provide a support network that can be crucial when getting through a

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Excellent Advice About Facebook Marketing That You Will Want To Read If you're not using Facebook to market your business, ask yourself why not. The problem is probably rooted in fear. Some business owners are unsure what to do online and are afraid of making a mistake. Come out of your comfort zone and begin marketing on Facebook with these helpful tips. Make sure that you pay close attention to the amount of information you post on Facebook.

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Being publicly traded company leads earning much more money than other social media network, worth a lot with fewer employees, a stronger management team and a clear target market in display advertising. However, by time Facebook will be challenging to maintain engaging users and not alienate them as Facebook users will face significant pressure to grow quarter over quarter that may degrade the user experience if the way to achieve that is to blast more useless ads to. So, it’s important for Facebook to maintain the alignment between the needs of their shareholders and their customers (Users) because of the accountability earned, making big mistakes will not be affordable in future. 3. It appears that FB operates with an "oops, I did it again" philosophy.

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Researches of the past years shows- In Europe and America over 80% of teens and young adults are using social media of different types. Soft drink giant Coca-Cola is already integrating Facebook as a part of their marketing plans with 20 million of Facebook fans. Those kinds of changes indicate to significance of social media marketing for present world.

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On July 13, 2015, Facebook turned out to be the sharpest company in the Standard and Poor’s 500 Index to attain a market capital of 250 billion dollars. Shadowing its Q3 profits call in 2015, Facebook’s market capital has surpassed 300 billion dollars. Facebook Inc.’s competitors include Microsoft Corporation, Google Inc., and Twitter

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They prefer using Facebook it is more convenient as a social media website it overall has all the requirements any company would need. There are about 1.11 billion people using Facebook every day and everyone of them gets informed about the new products they launched, the services seen on the sites and can solve their doubts about the product by posting it on their walls. Social media like Facebook not only helps the company to reach its target but also uses social media as a marketing tool it is a cheaper way and also has many more advantages. Social media is tool in future to expand and target more consumers. McDonalds is well recognized by all the social media networks but mainly prefers Facebook and shows that how social media has helped them reach to their goal and made them one of the top 10 global fast food chain industry and 1st on the social media

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Companies that have solid online charisma on Facebook, Twitter, and Instagram are extremely beneficial in a competitive market because most people are online and these social media sites are great networks to connect with

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In an article by Stanislaw (2014), the CEO of Inside Social, as consumers are becoming more inclined to trust [digital] word-mouth above other methods of marketing, traditional methods of advertising are no longer as effective because they do not permit two-way communication between the advertiser and receiver. Therefore, Trans-Cab should use Facebook to post advertisements or promotions that members of the public can comment on or share with their friends. This means of advertising is promising because Facebook is the top social media network in Singapore and has about 3.8 million users (Hashmeta,

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Facebook was started by Mark Zuckerberg in February 2004. It is said that facebook connects more than 1.35 billion people around the world. Facebook created more than 4.5 million jobs and more than $227 billion of economic activity in the year 2014 (Anadolu Agency, 2015). Deloitte (2015) states that facebook's current target on improving the experience on promoting connectivity and mobile platform has helped the businesses grow in developing countries such as Brazil, India and Indonesia. Facebook's entry into new markets has unlock new chance to enable economic impact within and outside of its platform.

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Social media is a truly unique concept that gives a person the ability to construct their identity any way they please. Many different social media outlets exist and give people the opportunity to present themselves using different models. Facebook (arguably the most popular social media site), prompts users to construct their identity in a way that reflects their true self. While many people use real names and information about themselves, it is not difficult to create a completely new persona. Other popular sites like Twitter and Instagram encourage users to create an identity using abstract forms of expression such as photography.

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