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94fifty Basketball Marketing Plan

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Marketing Plan: Social Media
Social media, in today’s business world, represents a vital role in how consumers research, learn about, make decisions, and share information about products and services. Studies show that about 60 percent of consumers’ research before buying through multiple sources online and learn about specific brands or retailers through social media sites. (Hazan, & Wagener, 2013). The emergence of the vast social media sites gives businesses an extensive marketing audience in building brand awareness over the web.
This will be a significant marketing approach 94Fifty Basketball will utilize to introduce our product to the sporting industry. It is our intention that the social media approach will accomplish a variety of our marketing objectives. Our first objective will be product and brand awareness. Being the …show more content…

Both are influential and serve as a market research tool allowing us to interact directly with customers and to develop a solid reputation on these social media site. These mediums give a first-hand look at what consumer are saying within the basketball industry. It will let us know what we are doing right and ultimately help the company find ideas that may improve our product for the future.
94Fifty Basketball will use Facebook and Twitter as free press release tool. Every time we have a major announcement, we can simply post it on Facebook or make a tweet. Unlike the traditional press releases, we can answer any questions our followers have about our product news directly.
We will appear on our athletic endorsers Carmelo Anthony and Stephen Curry Facebook and Twitter accounts. This plugs us in directly with the millions of followers they each have. This is an excellent way to gain trust for just about every fan wants to be like their idol and do whatever they do to become

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