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Dr. Jerry Buss Marketing Mix: The Los Angeles Lakers

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Los Angeles Laker

I think their marketing mix is good, and here is the reason: The Los Angeles Lakers are the most successful franchise in the history of the NBA. For years, the Lakers were owned by Dr. Jerry Buss who was one of the most respected men in all of sports. Jerry Buss learned early on that they needed to sell Hollywood to their customers. None of their competitors were doing so and being located in Los Angeles, it made it easy for them to do so. Dr. Jerry Buss purchased the Lakers in 1979 and from that minute on, the image of the Los Angeles Lakers was that of glitz and glamour. Knowing that some of their customers were movie stars (Jack Nicholson, Denzel Washington, and Leonardo DiCaprio just to name a few) the Lakers marketed …show more content…

The Lakers goal involves giving users an application that delivers the latest news and content onto their mobile devices. It provides fans the solution to finding information regarding their favorite NBA players and creates convenient ticket purchases on various websites. The application also offers usage on both Android and iOS platforms, allowing Android and iPhone users to download the application to their phone. Ultimately, this provides customer with easier access to their favorite basketball team, eliminating internet searches for inquired information. For example, a Laker fan does not need to search online for when the Laker games occurs or their statistics during the year; instead, they may utilize the mobile application to find this information. When mobile users want to know information about the Lakers, they may resort to using the application as an easier alternative. To provide even better solutions for customer experience, the Lakers may provide mobile users incentives for taking surveys based on the application. This gives insight on what the consumer thinks about the application and the improvements necessary to keep the application …show more content…

Through their corporate sponsors such as Wing Stop, Time Warner Cable, and Toyota, the Lakers may give company promotions and discounts which generates more revenues. One of the ways the Lakers promote Wing Stop involves their away games; For every away game win, consumers who subscribe to Laker Wing Stop alerts receive free wings the next day for a specific time period. This ultimately provides the consumer with the incentive to go to Wing Stop for free wings at the expense of buying another product on the menu. The Lakers may utilize the same strategy by providing specific deals incorporating other corporate sponsors. For Time Warner Cable, the Lakers may utilize promotions based on package deals for loyal fans. For Toyota, there may be APR rated discounted or price discounts overall on consumer automobiles purchases. The Lakers do not require overspending on advertising because their name speaks itself, and through its customer branding and loyalty, the Lakers remain profitable and generate revenues for years to

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