Marketing Plan For Wicked Chicken

1. Executive Summary
The Wicked Chicken is an established company with raving reviews. The Wicked Chicken Food Truck will give you the ability to continue your legacy in multiple locations. We will establish a set lunch location during the week and attend private parties and festivals on the weekends.
2. Company Description
Matt McClean opened The Wicked Chicken in 2011. McClean has 20 years’ experience with making some of the best wings in Santa Clara. The Wicked Chicken offers 14 different sauces for their wings. The company also offers 18 dedicated craft beers, beer, and wine. The menu offers sandwiches, burgers, appetizers, and sides for those who wing enthusiast. In addition to the delectable food, The Wicked Chicken offers an atmosphere

Tried and true recipes
d. Positioning
In the past The Wicked Chicken provided a set location for customers to come in and eat. With The Wicked Chicken Food Truck we are able to reach customers all over California. We will be able to create new customers and establish a new way of getting an already great product out to the surrounding areas.
6. 6. Marketing Program
a. Product Strategy
i. Product Line- We will serve wings and smoked ribs for our main course. We will set up a smoker outside of the food truck to draw in customers. We will have macaroni and cheese and baked beans as sides. ii. Unique Quality- We will have quality above the rest, with 14 different sauces that we know are already loved by our customers.
b. Price Strategy
We will stick with the prices that are offered in the restaurant. 5 Wings $7.10, 10 Wings $13.99, 15 Wings $20.95, Bucket of 25 $34.75. The ribs will be priced at a half rack for 16.99 and a full rack. The sides will be priced at $3.95 each.
c. Promotion Strategy
i. Loyalty Programs- We will offer a card stamp, after 15 stamps you get a free side with your order. ii. Social media- We will establish a Facebook and Instagram account. We can post special offers and publish pictures of our

Identify markets and activities
• The Plan - start attending local venues, events, etc...get the work out. Register with local townships for food permits.
• Tasks - 1st month attend three either venue, event or college. 2nd month attend four either venue, event or college. 3rd month attend 8 either venue, event or college. 4th month attend 8 either venue, event or college, plus have at least one catered event. 5th month attend 10 either venue, event or college, plus have at least two catered events. 6th month attend 12 either venue, event or college, plus have two catered events. After 6 months determine how close you were to reaching our goals and make adjustments as necessary.
• Tracking - implement a tracking tool to measure efforts and success.
• Monitor - after the 6 month mark do monthly checks in our tracking system to gauge where we need to be compared to where we are.
Adapt - if we are not getting the results we want after 9 months, we need to determine if the menu needs to be changed, staff needs to be eliminated, cost needs to increase/decrease?
Reward - if we do well reward our employees for their dedicated hard work.
9. Evaluation and