Chick Fil A Marketing Strategy Paper

By definition, marketing strategy is the design and implementation of a plan that combines elements of the marketing mix to accomplish the shorter term objectives of the organization consistent with the strategic marketing plan. I believe that Chick-fil-A did design and implement an effective marketing when they tried to target and fulfill their target customer’s need. By applying the concept 4Ps, product, place, price, promotion, chick-fil-A had its exclusive strategy. In the aspect of product, Chick-fil-A is an American fast food chain store based in Atlanta and mainly specializing in chicken sandwiches. For example, Chick-fil-A’s menu provides chicken sandwich, chicken nuggets, wrap, salad, soup as options for their customer to select

I believe that the separation in breakfast and usual meal is efficient strategy since the customer might not want to order the same thing in the morning and the afternoon. Therefore, their customer will intend to visit the it might help Chick-fil-A build up a customer relationship and retained their customer’s loyalty with their brand. In addition, Chick-fil-A provides the kid’s meal, the meal with relatively small portion and usually free gift, such as toys is included, targeting the family group customers with child. In my opinion, Chick-fil-A did a successful marketing since they notice the needs of their customers, especially family with child, and tried to provide the

Their product is targeting all of the customers from different socioeconomic status, which provides them a valuable opportunity to receive the comments in different group of customers. Also, they set in an affordable price level helps the customers build up a long-term relation with the brand and brand loyalty. Other than that, Chick-fil-A would also offer some special offers when there are holding the promotion on specific products. This price strategy might give the customers more willingness on choosing their new products, which let their customer an alternative option when they are choosing their product and compete with their