Gatorade Advertisement Analysis

On October 2nd, Gatorade turned 50 years old. In 1965, Dr. Robert Cade and his team at the University of Florida, invented a drink that helps with renewing the fluids and the electrolytes lost in the sweat by the University 's Football team, the Gators, and they call it Gatorade. When the Gators won the Orange Bowl in 1967, the success of Gatorade start raising. They started to add some flavors to help with the taste, and Lemon-lime was the first flavor to add in 1965, later in the same year, Orange was added, then, 30 years later, followed by Fruit Punch. In 1988, the new Flavor, Citrus Cooler, became a huge hit because it was Mike Jordan’s favorite flavor. As 2015, Gatorade has almost 35 different flavors, including the Low-Calories, Gatorade Sports Fuel Drink, protein shake, Gatorade recovery,

In conclusion, there are many different ways to advertise. Likewise, there is many tools and mediums to choose from. The main reason for advertisement is to grab the consumer 's attention to buy the products. There is a quote says, “Nobody reads ads. People read what interests them, and sometimes it’s an ad.”, (Howard Luck Gossage). In this ad, Gatorade played the game very well, used many methods to catch people’s eyes and make them interesting. One of the methods is having Mike Jordan, a very known person that has a enormous fans everywhere. Indeed, the appearance of the ad with the authentic look, it has a message for both generations. The first message to let the Mike Jordan’s generation know about their favorite product is back, and the second message for the new generation, to convince them to try a flavor that once was one of the finest flavor on the 80’s and 90’s. Using hashtags on social media is a very effective way to drive a traffic, and to connect with customers to hear their voice. Gatorade uses the hashtag “Be Like Mike’, which is the title for the Gatorade’s T.V commercial in 1991. That is a smart way to bring back a memories, along with using the