Should Staples Have Social Media Influencers?

Social media has produced a new generation of spokes peoples’, which are marketers who have influence on the brand. Influencers are often active on social media throughout different platforms, which are ideal brand advocates. These social media influencers engage with the brand by posting reviews, updates and impressive material that benefit the brand. Staples this year has experienced a change within the company by having their CEO step down and decrease in their value per share. With a new management team approaching, Staples has potential for a new phase of growth by using social media influencers. The potential of social influencers power of increasing awareness, driving engagement and creating business is essential as to why Staples should have social media influencers.

Staples is in the office supply industry, which they’re targeted audience are parents, working class and students. Staples must to look at how the competition is creating awareness such as, Office Depot, Amazon, Target, Walmart and Office Supplies. For example, more than often parents are buying their children supplies at retailer sectors like Target because of the repetitive commercials the brand features. Target is creating awareness to the customers that what their children need for school could be purchased in their retail sector alone with their other necessities. Staples marketing team needs to focus on featuring advertisements such as commercials during back to school period or print advertisements in newspaper for the working class once the end of summer approaching since they have a new office to