The Pros And Cons Of Fashion Advertising

Nowadays technology advance, we get inundated with ads from television, radio, billboards or magazine even in our computer. We can’t escape the messages is because the brands trying to attract and get the customers to buy their service or products ( Jane, 2011, online ). Most of us know that computer, internet and mobile phones are recently invented. Until 1990s advertising has more choices and print, television, radio is three of the most popular forms that advertiser like to used. Over the years, in order to attract the attention of consumers, the brand start to take a series of strategies based on the principle of selling ( Stephanie, 2016,online ). Fashion advertising have its own style and consumption areas, involving the relationship

For example, in 1900, H.G. Gray released a poster at the Paris department store Prix Unique to promote the latest fashion. Some of the manufacturers of the publicity also tend to double symbol of the form, therefore an 1885 poster for the New Home sewing machine company's in United State, representing a mother painting and a daughter in the new clothes with the cat to play, not only represents this Domestic technology, but also for the middle class to provide leisure time women. ( Paul, online

A new fashion world was opened by the cultural revolution of the 1960s. New forms of pop music, pop art, more leisure time, more free attitude, of course, the sudden "generation gap", are combined so that fashion and young people are closely related. This phenomenon reflects the new words appear like "trendy" and "fashion sense". The general impulse seen as "hip" or "cool" stimulates the need for new styles, shapes, materials and colors. Other important effects on fashion include the Vietnam War, the NASA Space Program, the Women's Liberation Movement and the "Race" issue. Although not 100% of the young culture-based, but the 60's fashion was re-defined by the requirements of young