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The Pros And Cons Of Fashion Advertising

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Nowadays technology advance, we get inundated with ads from television, radio, billboards or magazine even in our computer. We can’t escape the messages is because the brands trying to attract and get the customers to buy their service or products ( Jane, 2011, online ). Most of us know that computer, internet and mobile phones are recently invented. Until 1990s advertising has more choices and print, television, radio is three of the most popular forms that advertiser like to used. Over the years, in order to attract the attention of consumers, the brand start to take a series of strategies based on the principle of selling ( Stephanie, 2016,online ). Fashion advertising have its own style and consumption areas, involving the relationship …show more content…

For example, in 1900, H.G. Gray released a poster at the Paris department store Prix Unique to promote the latest fashion. Some of the manufacturers of the publicity also tend to double symbol of the form, therefore an 1885 poster for the New Home sewing machine company's in United State, representing a mother painting and a daughter in the new clothes with the cat to play, not only represents this Domestic technology, but also for the middle class to provide leisure time women. ( Paul, online …show more content…

A new fashion world was opened by the cultural revolution of the 1960s. New forms of pop music, pop art, more leisure time, more free attitude, of course, the sudden "generation gap", are combined so that fashion and young people are closely related. This phenomenon reflects the new words appear like "trendy" and "fashion sense". The general impulse seen as "hip" or "cool" stimulates the need for new styles, shapes, materials and colors. Other important effects on fashion include the Vietnam War, the NASA Space Program, the Women's Liberation Movement and the "Race" issue. Although not 100% of the young culture-based, but the 60's fashion was re-defined by the requirements of young

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Arzanagh and Danaei, (2013) confirmed that there is a considerable relationship among the advertisements and consumer’s attention, interest, desire, and action when the significance level is controlled to one percent. Arzanagh and Danaei , (2013) also found out a specific correlation between the four different factors of attention, interest, desire and action (Arzanagh & Danaei, 2013) Arzanagh and Danaei, (2013) observed that advertisements on TV has the upper hand in all other advertising methods on getting attention of the consumer, billboard advertising have the second place and lastly comes paper advertisement (magazine and newspaper) which is the least effective method to for gaining attention of the customer (Arzanagh & Danaei, 2013). Arzanagh and Danaei, (2013) surveyed that for attracting buyers’

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Fashion became an important part of the 1950’s with the culture changes and social changes. After World War 2 was over there was a bigger break of fabrics, giving them a new look of fashion. By this happening in the 50’s clothing became a way to express society 's individual identity in the decade. Russia’s climate affected women’s fashion in the 50’s majorly.

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1920s Fashion The 1920’s was a dynamic influence on men’s and women’s fashion. Moreso the impact woman had on society and how their influence manipulated the fashion of the 1920s. Jazz,World War I, prohibition, the 19th Amendment are just some of the factors that contributed to the dramatic shift in the culture that we still admire today. During this time ‘the fashion landscape shifted like tectonic plates” (“retro”), everyone wanted to be in style and have the newest and glamorous clothes. Designer brands and unique hairstyles is still a lifestyle that we still see in today 's society and is growing.

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Advertisement plays a big role in our society and it’s a way of attracting people ‘s attention. For instance, McDonald’s website illustrates a vision of focus, perspectives and colors to approach the audience in a way of selling products only using three methods. These methods are logos, pathos, and ethos. Logos is an argument or form based on a logic, pathos make appeals based on emotions and ethos is the form or appeal of character or credibility. Using these three methods is a way to analysis how McDonalds persuade, inform, and reminder in advertisement.

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The Fashion in the 1970s started out with messy leftovers from the 1960s and became very

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Introduction For contemporary society, Advertising system exists everywhere with ads, news and TV shows. It always depends on media language such as metaphors, metonyms ,duns and hyperbole to create a brand. Meanwhile, advertising system uses images which directly displays products and heightens atmosphere to emphasize the impression of art. For modern people, even though they are not engaged in commercial activity, a great mount of advertisements such as television, newspaper promoting board and posters are came into people’s daily life. According to Dittrich(2008), one person has watched 400-600 types of advertisements every day and this data will be risen to 40-60 million when he or she is at age of 60.

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What followed was an intense period of creativity based around music, fashion and style. Beliefs were developed, attitudes changed, and mainstream societal and political ideologies were challenged. All of these factors coupled with widespread

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The 1960s, folk and the controversy of politics was a major contribution to fashion. Designers like Emilio Pucci and Jackie Onassis Kennedy influenced their creation onto what Several ordinary citizens would wear accessories, headbands, medallions, loose fabrics but others would often wear colorful tight skirts, hot pants claims Brassfield. In the era of 1980, Punks with often use change as an accessory, heavy boots, and other types of clothing that made them noticeable. According to the brief history of fashion trends, their hair appearance was more significant, as well as eye makeup. Once

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Every single day we are bombarded with advertisements, and we are sometimes subconscious to it. Advertisements play an eminent role in influencing our culture by moulding the minds of its’ viewers. They grab our attention left, right and centre; leaving us feeling insecure about ourselves wishing that we could look like the size 4 model depicted in the Guess advert. Messages are delivered to us in all sorts of ways through television, radio, magazines, social media and text messages aiming to capture our attention wherever possible. Everywhere we look, we are plagued with images of the latest products, which in essence attract consumers because we as humans are constantly wanting to satisfy our wants and needs because what we have is never

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However, choosing the appropriate technology is essential to the success of the advertising industry because different markets prefer different ways of conveying information. The use of applications in phones or e-commerce to order goods and services all over the world may be appropriate to a certain market, but media may be appropriate to an illiterate market (Porter, 1998). The development of smart phones is also an added advantage to the development of marketing activities in the advertising industries. For instance, in Singapore China the Taxi industry uses the application in the smart phones to access the consumers. Although the media are one of the appropriate medium to convey the adverts to the consumers,

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A creative advertising can lead to more memorable, longer lasting, works with less media spending, and builds a community faster. Lack of creative advertising, Pensonic Holdings Berhad is hard to inspiring people to buy their products. Ads that simply catalogue product attributes or benefits were not enough to attract the customer attention and positive attitudes about the products being marketed cannot lead to the customers (Werner & Peter, 2013). Effective advertisements are advertisements that help the advertiser to reach its goals (Doyle & Saunders, 1990). Other than that, According to most studies in different countries, revealed that TV has the biggest effects on audiences and persuade them to start purchasing processes.

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Fashion never remains the same and with the advancements in technology fashion has become even more wavering. Fashion is highly influenced from the social, technological and economical changes. A series of events that replace current societal patterns with the

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Thus, advertisements have been influenced by various art movements that encompass influential and innovative qualities. Likewise, Surrealism, an art movement with “hyperbole” as its central quality, influences advertising which also uses the strategy of exaggeration to present products (Roque, 2007, p.172).

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3. Literature Review • Brand Image Brand image is the variable which enforce a consumer for finding difference between brand and its competitors. Brand image consist of expectations, impressions and beliefs that a person holds about brand. The overall perception of consumer about quality and service can be created by brand image. Brand image is nothing but organization character.

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Advertisement is a method of mass promotion that’s typically used by different firms to reach large groups of potential consumers to persuade and inform them about a particular brand of product or service through oral or visual message. This means that the aim of any advertising is to differentiate and deliver various information about the product and the company to the prospective and existing consumers, it is therefore vital to make the message of the advertising effective, clear, focused and singular to make it easy for the target customers to hold on to it and catch it; as this provides a basis for

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