Swot Analysis Of Pennic

1.0 Introduction
PENSONIC is now a success and famous company after development and improvement for so many years since it established. Back in 1965, PENSONIC just a small local business enterprise in Penang selling electrical appliances trading under name of Keat Radio Co and founded by Dato’ Seri Chew Weng Khak. In 1982, Dato’ Seri Chew Weng Khak started the PENSONIC brand name to produce locally manufactured electrical appliances and ensure long term growth of his company. ‘PENSONIC’ coined the word based on personal meaning and special sentiment. ‘PENSONIC’ was invented by combining ‘Penang’ and ‘Sonic’, hence resulting in ‘PENSONIC’.
In 1984, PENSONIC was registered as a trademark in Malaysia and is now registered in more than 20 countries,

SWOT's primary objective is to help organizations develop a full awareness of all the factors involved in a decision (Bonnie Taylor, n.d).

Strengths The strength of the Pensonic Holdings Berhad is provided affordable price for locals which are Malaysian. In Malaysia, there are several numbers of firms producing electrical appliances. For example, Panasonic, Toshiba, Sharpe, LG of firms are available in Malaysia. The price of Pensonic products are affordable compare with other brand (Paul, n.d.). Furthermore, Pensonic Holdings Berhad has local celebrities as their brand ambassadors. Such as, the Malaysia supermodel Amber Chia, Dato Chef Ismail, Alan Yun, Steve Yap and etc. These celebrities are representing the Pensonic brand. They endorse the products and services of Pensonic Holdings Berhad as well as embody your corporate identity in appearance, demeanor, values, and voice (Carla, n.d.). Many range of products offered by Pensonic Holdings Berhad. The products produced by Pensonic Holdings Berhad can be categorized under normal goods and luxury goods. They are normal goods because electrical home appliances are used by all consumers in their daily life and mainly affordable by most of the consumers. For example, rice cooker. It is used in most consumers’ daily

A creative advertising can lead to more memorable, longer lasting, works with less media spending, and builds a community faster. Lack of creative advertising, Pensonic Holdings Berhad is hard to inspiring people to buy their products. Ads that simply catalogue product attributes or benefits were not enough to attract the customer attention and positive attitudes about the products being marketed cannot lead to the customers (Werner & Peter, 2013). Effective advertisements are advertisements that help the advertiser to reach its goals (Doyle & Saunders, 1990). Other than that, According to most studies in different countries, revealed that TV has the biggest effects on audiences and persuade them to start purchasing processes. Pensonic products are less appearance in television ads, therefore Pensonic Holdings Berhad lack of the influence on consumers’ taste and perception. Also, it fails to reach a large audience in a cost-efficient manner. (Anup Shah, 2012) Moreover, people perceived Pensonic products as low quality appliances and a cheap brand due the price of its products were cheaper than other brand. It’s often perceived for middle and lower class people (Mohamad,