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Comparing Kia Hamster Commercial And The Mercedes Sympathy For The Devil

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An Advertisement is a company's most basic strategy to sell their services or product to buyers; also an advertisement that is composed correctly will do more than just please the buyer. An Advertisement's effectiveness is measured in its ability to present a need for the buyer and present a solution to the buyer with their product. If a commercial cannot persuade the buyer, then it cannot achieve its purpose. A commercial needs to persuade a potential buyer into buying the product, without forcing the buyer. Therefore the creators of commercials use all the tools of persuasion to manipulate a person's thinking into looking at their product positively. This holds true for both the Kia Hamster Commercial and The Mercedes "Sympathy for the Devil" …show more content…

People like to think of themselves as a pretty rational level headed human being but if the internet has taught us anything over the last 10 years it’s that the pictures of cats eating oversized cupcakes or videos of dogs in coats chasing lasers or Longform advertisements featuring hamsters will turn anyone’s heads no matter how intelligent a person might be. A lot of car commercials who display a renovation of the car really only have two choices. Either they can make the car looks really different which is what happened with the original Tesla Model S when it came out, they said this is going to be totally new and it was. Secondly they can make things a little different or give the car better lines or put different colors on it but essentially the car company doesn’t mess with the original product. The problem with this commercial is that it mainly highlights the visual aspect of the car. However if the commercial portrays a car designer drawing the designs for the car, he's also carving the model of the car and thinking to himself how can he make the car better. The end result shouldn’t just be a green Kia that looks like the car that the audiences have seen before. Due to this, the commercial fails to make the point that Kia has been making in the entire the commercial by showing fat hamsters turn into the three good looking hamsters which symbolically portray the transformation of the

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In this Geico ad, they use false dichotomy, which says that there are only two options. This ad uses bright green, delicious looking apples which appeal to viewers as the good choice. Representing “the other guy” they only provide a small portion of the apple to represent you getting less of what you deserve. A false dichotomy is a type of informal fallacy which something is falsely claimed to be an "either/or" situation when there is at least one additional option. Geico claims that the only choice you have is either them, or the other guy.

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In the 2013 Budweiser commercial, the company introduced a new feature to their already well known Clydesdale ads. The idea of an everyday American man enticed audiences of all kinds to direct their attention to their tv. The rhetorical effects of the Budweiser Clydesdale advertisement administer to the viewer's’ sympathy for family bonds by showing a loving relationship between man and horse. This connects the Budweiser brand with a positive feeling in the viewer’s mind; allowing the viewer to always favor their product when shopping for a perfect beer.

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The most successful advertisements often blend a series of rhetorical devices to maximize their impact upon their target audience. This is exemplified in a commercial called Commander, which advertises the Audi R8 sports car. Ethos is displayed through the prestige of astronauts, pathos is used to elicit feelings of patriotism, nostalgia, and empathy, and logos is conveyed through comparisons of the sports car to a spaceship. The commercial starts by showing several shots of an empty home office.

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In Chevy’s Super Bowl commercial first thing viewers see is total destruction and the ruins of a city. Papers blowing everywhere, cars abandoned, fires burning and smoke covering the city. Going forward in the commercial a newspaper is seen with the front headline reading “2012 Mayan Apocalypse, Will world end today?” giving the viewer’s an explanation for the destruction of the city. Next, you see a vehicles headlights turn on and a Chevy truck drive out of the debris. In the truck an average working class man is in the driver’s seat with his pet dog in the back driving around town seeing the destruction of the apocalypse with a Barry Manilow song “Looks like we made it” playing in the background.

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The Volkswagen Darth Vader Kid Commercial (Television) This is a humorous commercial that heavily uses pathos. The commercials use of a childhood dream brings a happy and humor filled vibe that appeals to a large audience. In the commercial, a child dressed as Darth Vader attempts to use the force with no prevail. This appeals to the audience because Star Wars is so well known and has such a large fan base.

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In general, this ad effectively uses the appeals of pathos, making for a very effective advertisement. Whether it be through an emotional connection through the children or a relatable connection that uses the viewer’s own experiences, its use of pathos is very well done

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Persuasion. The act of making someone do something by giving them a good reason to do it. Beginning in the 19th century, advertising has been used to persuade humans to do or buy something. Many businesses use advertising when promoting their company to draw in more customers. Advertising allows these companies to use appeals to target the customers wants and needs persuading them to buy their products.

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Another example in the ad is the father and son connection. The old man’s son goes to his father who was all lonely by himself. He owned an Audi R8 and he let his father drive it. While driving, his father looks him in the eye and starts

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By displaying multiple views of different people, the advertisers show that Jeep is supportive of all cultures and lifestyles. The disfigured veterans shown flashing across the screen appeals to the viewer's sense of patriotism and empathy for America’s heros. Similarly, the commercial depicts images of young children and playful dogs to connect the viewer’s sense of home and comfort to Jeep. Playing in the background is a piano with an exhilarating melody. The music intensifies as the commercial progresses, but at the end the almost stops to emphasize that Jeep is created by the driver, not the company.

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From riding a public subway to riding in the backseat of a Lamborghini SUV. There was not much talking at all in the commercial. The only times there was a voice was in the beginning when Ricegum’s character spots Iggy Azalea singing at the subway station, the music played throughout the commercial, and in the end when Ricegum’s driver says to him, “You ain’t seen nothing yet kid.” The tone in the drivers voice is very satirical, like Ricegum has a lot more success coming his way. The use of various components in the advertisement help to convey their

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The last way the writer persuades the audience to make the commercial effective is through logical reasoning and well-thought-out situations. The writer did not exaggerate advertising. However, the writer used a logical situation that would keep the audience’s attention and allow them to see the product multiple times within the commercial. For example, if the writer of the commercial stood in a room and said buy our Chevy truck there would not be many people interested in the product. However, the writer used a logical situation, a dog and a young boy, to interest the audience and keep them guessing what the commercial is about.

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Other parts of the image also play an important role. The futuristic background of the ad helps to sell the advanced technological feel of the car more effectively. It helps to highlight that this is not an average car and its unique design. The message that sent to the consumer is that this car belongs in the future, but it is available today. By placing this advanced vehicle in a futuristic setting and having it appear as though it belongs there creates very strong imagery.

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As one looks at the advertisement for Chevrolet, one can see a small variety of cars from their latest lines of production, the 2017 models and a 2018 model thrown in as well. The Camaro, Sonic, Silverado HD, Equinox, Tahoe, and Malibu, all displayed in a neat line. One can also see awards given to these cars by the J.D. Power awards in the foreground of the picture, in a line somewhat corresponding to the line of cars behind them. There is also a small amount of text in the corners, and this text also emphasizes the pride Chevrolet has in their awarded line of automobiles.

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How has Volkswagen advertisements revolutionized the conventions of advertisements in 1960s? German car manufacturer Volkswagen had a revolutionary time in the 1960s. Volkswagen had utilized a clever New York advertisement scheme “Think Small”. In 1960s Volkswagen had completely changed the on how automobile makers marketed their products. How Germany was never the same after World War II, similarly the automobile industry was not the same after the Volkswagen advertisement line.

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The automotive industry uses advertisements and hundreds of types of persuasive techniques to sell you their vehicles. In the Ford advertisement that I chose, a large red truck is driving down the road during a rain storm. The words “It’s simple. BURN LESS FUEL. Burn less cash.”

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