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Taking A Closer Look At The Advertisement For Chevrolet

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As one looks at the advertisement for Chevrolet, one can see a small variety of cars from their latest lines of production, the 2017 models and a 2018 model thrown in as well. The Camaro, Sonic, Silverado HD, Equinox, Tahoe, and Malibu, all displayed in a neat line. One can also see awards given to these cars by the J.D. Power awards in the foreground of the picture, in a line somewhat corresponding to the line of cars behind them. There is also a small amount of text in the corners, and this text also emphasizes the pride Chevrolet has in their awarded line of automobiles.
The artist who designed this image decided to use various colors so as to not draw attention to any specific part of the image immediately. The cars are various colors, …show more content…

The automobiles shown, which are normally large, are fairly small, compared to the awards given to these cars. The awards, on the other hand, are relatively large in respect to the cars. The text included in the image varies in size, not too large to distract and not too small to be lost in the rest of the image. All sizes put together, the image distorts size so as to enlarge the importance of the awards.
The text shown pertains to the message of the image itself. There is minimal text, meaning the artist does not want to scare viewers away. The text also emphasizes the importance of the other parts of the image-the cars and the awards-to ensure the viewer sees the idea the artist and company wished to portray. There is very tiny text in front of the cars, but this text is only to reassure the reader of which model of car is being shown above/behind it. The text is important, but not to be the main point of the image. This image was seen in a magazine, and is more than likely to appear in other publications as well. The image took a full two-page view, and would be difficult to consolidate into a one page image. This certain advertisement might also appear in online editions of the magazine, and are more than likely to appear in other magazines as …show more content…

The awards given are for dependability, so the audience can see that these cars are not liable to break down easily, and will give the driver a pleasurable experience driving the car itself. The statistics behind the awards are most likely the most important. Over thirty-three thousand owners were surveyed to see how they liked their vehicles, and those owners are the reason Chevrolet received the awards they did. Having that many people have a positive experience would likely show viewers that Chevrolet cars are meant to be dependable, and a great choice for anyone trying to find which car to buy. This level of dependability from past and present owners will gain a level of trust from the advertisement’s audience, thus gaining more potential

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