Ricegum Advertisement Analysis

Everyone looks forward to the Super Bowl every year, not only that but the commercials between each break. These expensive commercials that last seemingly around thirty seconds to a minute are packed with so much content, because each second is very valuable and so the advertising companies aim to get their message across in that time frame. One advertisement in particular caught my attention, it promotes Monster headphones. This advertisement includes a YouTuber named RiceGum that I use to always watch, and prior to the Super Bowl he posted behind the scene videos on his channel which made me eager to watch it. This advertisement conveys how one can fully enjoy music through headphones and not through earphones. The Monster headphones advertisement uses both ethical appeal and emotional appeal. They are both conveyed through the use of famous celebrities such as, Aerosmith axeman Joe Perry, Ricegum, Big Kenny, Yo Gotti, Jonathan Cheban and *NSYNC’s Joey Fatone. The advertisement includes famous music artists such as Yo Gotti, Joey Fatone, Iggy Azalea, Aerosmith axeman Joe Perry, and Big Kenny. All are successful music artist in their respected genres. In order to solidify the fact that Monster headphones are superior to earphones, Monster

From riding a public subway to riding in the backseat of a Lamborghini SUV. There was not much talking at all in the commercial. The only times there was a voice was in the beginning when Ricegum’s character spots Iggy Azalea singing at the subway station, the music played throughout the commercial, and in the end when Ricegum’s driver says to him, “You ain’t seen nothing yet kid.” The tone in the drivers voice is very satirical, like Ricegum has a lot more success coming his way. The use of various components in the advertisement help to convey their