A brief history of the entrepreneur: Robyn Rihanna Fenty (better known as Rihanna) was born on the 20th of February 1988 in Barbados. She is the eldest of three children who were born into a family were drug and alcohol abuse was prevalent. Rihanna turned to singing to release the stress of her family life which became worse after her parents’ divorce. At a very young age of 16 she was signed to Def Jam records and started producing and releasing music hereafter. Despite Rihanna’s harsh family life and intense migraines, she managed to work her way up to the top of the cultural ladder without ever letting go of her traditions from home in the Caribbean Island. A description of Rihanna’s entrepreneurial characteristics: Despite coming from …show more content…
A swot analysis is an analytical tool whereby the positive and negative internal and external aspects of a company or entrepreneur are analysed. RIHANNA’S STRENGHTS: A strength is an internal positive factor that can benefit a company or an entrepreneur. Rihanna has an enormous fan base which will benefit her as it will ensure the continued and unconditional support which means that her profits will be continual. Rihanna has a reputable reputation as she continually produces music and fashion in which she is acknowledged and recommended for constantly. This is an advantageous aspects as it also ensures continued support from plenty of die-hard fans which means her profits will perpetually flow as long as she sells her products and her name. Rihanna has constantly contributed to the upliftment of our society by being a renowned humanitarian. When an entrepreneur reaches out to the community the customer base will want to support a company or brand name that is helping the community. This will increase their profits and therefor their sales will increase and this will definitely benefit her business. RIHANNA’S