If you’re working for an ad agency, you already know influencer marketing is the next big thing in advertising. You’re already doing it, and you’re encouraging your customers to add it to their marketing strategies.
There’s one big problem. Few of your clients want to add it to their strategies! Maybe they’re concerned about the cost. Perhaps they don’t understand how it works. Maybe they’re skeptical of how effective it is.
You know you need to convince them to put this effective tool into their toolkit. The question is how can you do it?
Talk Consumer Psychology
Even if the brand you’re working with is skeptical about employing influencers in marketing, most of the representatives will agree older marketing techniques just aren’t as effective
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For today’s consumer, the key word is trust. Consumers don’t trust brands and companies the way they once did. They do trust their friends and family. They’re also increasingly turning to social media influencers to find out what’s hot and what’s not.
Every brand needs to build trust with its customers and potential customers. Influencer marketing allows you to tap into the relationship social influencers have with their fans and followers to begin building the trust you need.
Show Them the Numbers
Some people will agree with you about the psychology of today’s consumer. Trust is the key word, and building relationships is more important than ever.
At the end of the day, these people still refuse to include influencers as part of their overall marketing strategies. They’re just not convinced it works as a strategy, even if consumers are looking for lasting relationships built on trust.
It’s time to haul out the numbers. These folks want proof influencer marketing works. Tell them influencer marketing has, on average, an ROI 11 times higher than other traditional digital marketing techniques. Show them the statistics about how many people turn to social media to find information about which product, service, or brand is