ipl-logo

Analysis Of Morgan Spurlock's TED Talk

971 Words4 Pages

Morgan Spurlock: The greatest TED Talk ever sold In Morgan Spurlock’s TED Talks, “The greatest TED Talk ever sold,” Morgan Spurlock is most well-known for his role in “Super-Size Me,” a film in which Spurlock ate nothing but McDonalds for 30 days, and measured the dangers of McDonalds as well as studying the culture and evolution of McDonalds in American culture. In Spurlock’s TED Talks, he uncovers the influential world of brand marketing and product placement. In simpler words, where should products be place or how should they be marketed to sweep in the most customers and cash. Spurlock talks about the impact that the media has on us through brand marketing, without us even knowing we are being brain washed to believe a certain brand …show more content…

One key part in the article that connected to Spurlock’s TED Talks was the subject of nurturing credibility and creating fans for your brand, which is the principle step in the marketing world. In the article, they mentioned how nurturing credibility for a brand is essential, especially for online businesses who rely strictly on online propaganda to build their reputation. The article mentioned that there are a few main parts in brand marketing that create a concrete platform for a business; personalize communications, nurturing credibility and creating fans, behind all those lies the key component of marketing which is creating and maintaining trust in an untrusting world. The questions that lie in the customer’s eyes when comparing products and building trust towards a certain brand is; “Why should they purchase from vendor X instead of vendor Y? How do they know they will be getting a quality product as …show more content…

People such as celebrities, have a higher influence on people and their decision making on products, which is why many companies hire well-known celebrities to promote their products in the media. In an article written by Marketing Charts called, “How Influential are Celebrities?” they discuss the power of product placement and celebrity endorsements. The statistics for how much a celebrity influences its fans varies throughout the article, depending on what exactly they endorse. The article had some very interesting key points about celebrities also having a negative impact on product endorsement, mentioning that traditional brand promotion without celebrities had more of a positive influence. It was mentioned that celebrities had more of an influence on personal issues they demonstrate through social media such as Twitter and Facebook, issues such as political views or current events. A Statistic showed that 58% of people interviewed believed that they are impacted and influenced by celebrities’ views on a certain political candidate, such as in this past election. Per the article it is also true that athletes tended to have more of an influence on people and their decision making on products and brands. For example, when we see Lebron

Show More
Related
755 Words | 4 Pages

A speech is defined as a formal address or discourse delivered to an audience. A significant person of the community usually gives commencement speeches so the students can leave motivated and ready for the so-called “real world.” “Through different uses of the rhetorical strategies, pathos, ethos, and logos, the speakers are able to connect and relate to the audience members. At the college of William and Mary, Mike Tomlin, a football coach delivers a speech that effectively uses two of the three strategies to acknowledge the graduating class. Starting off, Tomlin explains why he is proud to be there and what exactly the place means to him.

Read More
136 Words | 1 Pages

The Ted Talks Speech by Mia Birdsong,this speech was delivered on october 25 2015.The speech talks about the skewed view of society and how they view the people that fall below the poverty line. Her main audience is probably people that are not in poverty and that have power because when she talks she speaks as if she is advocating for the people that are in poverty. She said that “Hard work is the common denominator in this equation, and I 'm tired of the story we tell that hard work leads to success” what she means by this is that she believes that society paints poor people as being lazy and hopeless. The language that she uses further solidifies her case,she uses words like intelligent and smart,this use of language makes the people that already

Read More
1890 Words | 8 Pages

This statement is borderline accurate because most advertisements from automotive to magazines, use celebrities to enhance their brand to appeal to the fans. Advertising has become extremely important in promoting messages that only minds of the target audience will understand like the younger demographic compared to older demographics. Certain older individuals believe that the commercials nowadays are becoming ridiculous, but once they figure out what the commercials are about. The first thing they are the main ones that want to go purchase or upgrade their automobiles, refrigerators, appliances, cell phones, etc., to fit in with the evolvement of society in this generation. Women in current times goals are to save money every chance they get, to purchase or lease a brand-new car; because it gives them a sense of dependency and achievement.

Read More
907 Words | 4 Pages

Olivia Cischke Ms. Jeannotte English 10 27 January 2023 A World Wired Against Introverts - A Rhetorical Analysis of Susan Cain’s TED Talk Susan Cain, a former Wall Street lawyer and author of NY Times bestseller Quiet, gave a TED Talk in 2016 formulated to prove to her audience that, in our modern world, introverts are at a disadvantage, even discriminated against; she goes on to propose how this can be combated, referencing her own experience as an introvert in what she claims is a world wired against people like her. Through a masterful use of ethos and pathos, Cain tugs at her audience’s heartstrings, building a highly persuasive and effective argument throughout her presentation. Cain begins with a touching personal story, generating

Read More
767 Words | 4 Pages

Generation Z is a generation that has had a lot of an impact on our society. In ways that some agree with or might not agree with. Gen Z has changed and has done things differently. As Harry Beard goes and talks about ¨what makes Generation Z so different¨” on Ted Talks, and empowers his generation on the different ways the generation has done things. He does this by using the three appeals of logos, ethos, and pathos.

Read More
828 Words | 4 Pages

To dream is to desire an achievement which seems unobtainable. Most everyone has trouble convincing themselves that their dreams are within reach. Jim Carrey once said, “So many of us choose our path out of fear disguised as practicality.” This is a result of allowing dreams to remain dreams and, instead, opting to take a more reliable path. In doing so, a sense of emptiness that never completely dies out is often developed.

Read More
1231 Words | 5 Pages

Do Not Let Your Experience Claim You The speaker of the Ted Talk, “Yes, I survived cancer. But that doesn 't define me” is Debra Jarvis. Debra Jarvis has been a hospice and hospital chaplain for 30 years.

Read More
628 Words | 3 Pages

“I asked myself a question: "Knowing what I know, why am I not a vegetarian?"’ Graham Hill, an inspiring speaker, introduced a new way to eat. During his speech on TED Talk, he explains to his audience how eating meat has affected the world. In a calm and humorous tone, Hill proposes his purpose. He explains to his audience by becoming a “weekday veg” you will live a better live, it’s great compromise that will help people, animals, and the environment.

Read More
1458 Words | 6 Pages

Great Storytelling Lu Jia Delivered on a campus in California to an audience of a few thousands, yet it ended up inspiring tens of millions from both U.S. and worldwide; worshiped by Silicon Valley as the ultimate career talk, yet it embodied many aspects of life - chance, love, loss, and ultimately death. Short but smart, targeted yet universal, poignant and timeless – thus is Steve Jobs’ 2005 commencement address at Stanford. Some attribute its success to Jobs’ personal influence and charisma – they do add significant weight to the speech, undeniably. But close inspections from the lenses of rhetorical analysis allow us to appreciate this speech from a different perspective – in particular, how the speech was crafted into a fitting response to its rhetorical situation and how Jobs managed to strike a chord with his audience through the masterful use of logos, pathos and ethos, whether planned or not.

Read More
483 Words | 2 Pages

All research and argumentative writers use the tenets of rhetoric to persuade their readers that their point of view is correct. Eric Schlosser uses ethos to convince readers that American fast-food made dramatic impacts on advertising. In “Fast Food Nation: The Dark Side of the All-American Meal”, “Years ago sociologist Vance Packard described children as ‘surrogate salesmen’ who had to persuade other people, usually their parents, to buy what they wanted. Marketers now use different terms to explain the intended response to their ads — such as ‘leverage,’ ‘the nudge factor,’ ‘pester power.’ The aim of most children’s advertising is straightforward: get kids to nag their parents and nag them well.”

Read More
161 Words | 1 Pages

In his Ted-Talk “How to buy happiness”, Michael Norton (2011) states that happiness can be bought with money by giving it to other people. I fully agree with Norton. I received my first paycheck around Christmas last year and the first thing I bought with that money was a present for my mother. Christmas is a great example: giving and receiving gifts bonds everyone together, because it shows that we care about each other. Even helping someone you barely know is really satisfying, you did a good deed, it is good for your self-esteem.

Read More
877 Words | 4 Pages

Rhetorical Analysis – J.K. Rowling “The Fringe Benefits of Failure, and the Importance of Imagination” The author of the famous Harry Potter series - J.K. Rowling held this speech during a graduation ceremony at Harvard University. The speech was to the Harvard graduates from June 5, 2008 and was held outside in the famous ‘Old Harvard Yard’ as a tradition. The purpose of the speech was to celebrate and congratulate the graduating class.

Read More
1147 Words | 5 Pages

As a result, people’s attachments for tangible goods become more intense, especially celebrities. Celebrities have spent most of their lifetime persisting fame and wealth. However, their sufferings and sacrifices are eventually greater than common people. Everything that they do is exposed on social medias. They cannot do things that the average person can.

Read More
880 Words | 4 Pages

Researchers have examined the effects of endorser characteristics on the promotion of a sporting event, but neglected to study how endorser and product are linked. Chen Chen, Yi- Hsiu Lin, Chia- Lin Hsiao (2012) tested whether individuals exposed to the organized paring of a baseball player with a celebrity developed a more favorable attitude towards the event than individuals who were not exposed to the pairing. They hypothesized

Read More
1021 Words | 5 Pages

How Simon Sinek Persuade Audiences that the Secret to Success is a Reason Why In the TED talk, How Great Leaders Inspire Action, the presenter, Simon Sinek, a “leadership expert,” claims that all great leaders and innovators have one thing in common, they all have a reason why they do what they do. He convinces the audience that his claim is correct through a relatively balanced use of the three Aristotelian appeals: pathos, logos, and ethos. He gives specific facts and examples, to show his audience how his claim has worked for history’s greatest individuals and organizations. Finally, he uses rhetorical devices such as amplification and parallelism to strengthen his argument.

Read More

More about Analysis Of Morgan Spurlock's TED Talk

Open Document