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Social Media Influencer Essay

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How to Find the Right Social Media Influencers For Your Brand You may have heard the term “social media influencer” being thrown around a lot lately, especially in the digital marketing circles. Social media influencers are a vital aspect of creating an effective digital marketing strategy. In the world of online consumers, influencers play a huge part in selling your product and promoting your brand. If you’re new to the idea of influencer marketing, we’re hutere to clear the air and help you find the right social media influencers for your brand. What is a Social Media Influencer? Let’s start off by defining exactly what a social media influencer is. A social media influencer is a person who has a largesocs following and social media …show more content…

You want to ensure that your social media influencer’s content is aligned with your brand’s niche, the product or service your selling, and the things that your brand stands for. Engagement Engagement is another huge thing to look for in a social media influencer. Take note of how often an influencer is responding to comments, commenting on other posts, and sharing relevant things. The level of an influencer’s engagement can tell you how meaningful their relationship is with their followers. Reach When it comes to a social media influencer, reach is an important factor to consider. If your influencer doesn’t have a large reach, then the amount of eyes on your brand is going to be limited. On the other hand, you don’t want to sacrifice relevancy for reach. Your influencer marketing will be more effective with a reach to a small and relevant niche than to a large and unfocused audience. Frequency The amount of times an influencer posts about your brand is also important. While over 80 percent of marketers find influencer marketing effective, that number only holds true if your influencer is posting on a regular and consistent basis. It takes several times, on average, of exposure to your brand before a customer clicks a link or buys a product.

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