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How Did O Corey'shay Change Advertising

208 Words1 Pages
While O’Shay changed the ads to give a fresh look while maintaining the brand look and feel we need to add more elements into the advertising. According to Target Public Marketing there are some simple tips to create and effective ad. We need to add call to action in each ad, make it seem urgent and use customer testimonials in advertising. We also need to advertise more frequently. Many of the competition did this early on and it helped them create a strong brand and one that is recognisable. In the next four quarters the amount of advertising needs to triple. This includes digital media as well.

O’Shay increased the number of trained sales staff each quarter, we were still far behind the competition. In the next four quarters
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