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Marketing Case Study: Arriba

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Introduction: Arriba is a brand known for its frozen Mexican food that is being sold through supermarkets and other outlets. It first got established in Australia in 1993 when its frozen burritos won the award for best new wholesale product at Sydney international food show.it was then followed by winning the best retail product in 1994. And it also won the runner up for packaging at Brisbane international food show. The packaging method was practical and advancement and its radiant, warm and its emblem is joyful mouse and can adopt many cooking and heating ways. At the time of launch Dr Anthony perrone was the director of marketing for Arriba frozen Mexico eatable. The role was given to policy for marketers especially targeting …show more content…

Through this we can sponsor the activities or event put up by any corporation. This process can guide towards admiration of the brand among the people involved in and around the activity. This would mainly attract the people to familiarise with the logo and name of the product resulting in high purchasing power to the product. Thus supporting a group this could reach the mass audience attracting them concern the product. Thus support would make the output to get promoted and would increase the value of the brand in long-term resulting in product stabilization not only at sales …show more content…

They should choose to sponsorship to attain more benefits. They should keep in mind about different life styles of people, attitude and influence. Arriba should produce different taste also according to different countries taste and liking. As an example if we take Pepsi or coke the tastes of those products are not same worldwide it is managed according to taste and preferences of the people according to their country. And my strong suggestion to Arriba is that they should produce in different tastes to attract large crowd at different levels. The advertisement should be more attractive, specific and they should have a theme based advertisement. They should keep an eye on their substitute brands and even they should maintain uniqueness towards the product and people should like our products and the taste should remain same forever. The standard takes important part in determining the growth of the products . Arriba should even produce food on both nonvegeterians and vegetarians that they could consume. They play a large scale of production process. Consumer behaviour towards a product depends on their own liking and the lifestyle does matters. Consumers will not buy the product just like that they have many factors that has to be checked and then processed. We buy a product for using it so it should be moderate and proper .only by attracting the consumers they would consume it on regular basis. The

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