ipl-logo

Market Research Proposal Paper

1061 Words5 Pages

Question 1 1.1 • Who is currently using your Gold credit card? • What is the market size? • What are the key features of your product/service? • How is the product/service currently perceived? • How do you want the product/service to be perceived? • What are the target markets’ expectations of the product/service? • Is it being used for its intended purpose? • How is the product/service differentiated from competitor offerings? • How accessible is the product/service? • What is the level/perceived level of difficulty with regards to the application process? • What are the incentives for using your Gold credit card? • How was the pricing structure determined? • What are your assumptions of the current state of the economy. 1.2.1 Research …show more content…

Their level of understanding will be revealed in the way they communicate your objectives in their proposal. • I would look at suitability of the research agency’s suggested research approach. The choice of research method is one of the most important decisions in any project, e.g. if you want to talk to the target market about a sensitive subject, the research agency may recommend one-on-one interviews or online interviews to give respondents a true sense of privacy. You may need to do a lot of probing and gain understanding; therefore, qualitative discussions might be necessary. • I would assess the reliability of sampling method and size: Your business will use the results of research to make important decisions regarding the future. It is thus important that the proposed sampling technique ensures that the right target market is approached and that the sample size is strong enough to support the decision-making process. • I would make sure that I am receiving great value for money and not just a low price. As I am the customer in this situation, it is my responsibility to make sure I get the most out of …show more content…

He/she must tell the respondents that tapes will be kept safely in a locked facility until they are transcribed word for word, then they will be destroyed. The transcribed notes of the focus group will not contain any information that would allow individual subjects to be linked to specific statements. Ground rules: The moderator must tell respondents that: • Only one person speaks at a time. • There are no right or wrong answers. • They do not have to speak in a particular order. • When they have something to say, please let them do so as it is important to obtain the views of everyone. • They do not have to agree with the views of other people in the group. • Ask respondents if they have any questions about the process or anything else before the start of the discussion. Warm up: This is an ice-breaker which allows everyone to introduce themselves and tell in a sentence or two something about themselves. Introduction question: The moderator gives the respondents a minute to think about work attire. He/she must then ask the women to think about their current buying behaviour relating to shopping for work

Show More
Related
965 Words | 4 Pages

The questions and the rationale behind them are listed in the table 1. Table 1. Corona Telecommuting Questionnaire Question Rationale 1. Do you feel well-informed enough about telecommuting to form valid opinions about it?

Read More
406 Words | 2 Pages

Marketing Strategies:- • The designing department of root Canada makes sure that all products are up to date by travelling, researching and stay in touch with latest cultural and fashion development. • Time to time consultation with retail staff and consumers for the betterment of the product. • Strongly linked with the Canadian heritage and core values. • Testing new products on employees of the company in order to get feedback. • Co-Owners finalize the product before launch it in the market.

Read More
676 Words | 3 Pages

In addition, the biggest issue was trying to figure out what will work and what will not. Covering all this information in six weeks is a challenge, however, if each step is followed each week then it makes the process easier. If the steps are not followed, then the research proposal might not work because there is a process and for each step in the research process guidelines are put in place so that the correct decisions can be made for doing a research proposal. Furthermore, there are guidelines for data collection, data measurement, and levels of measurement to name a few examples. For my proposal the mixed method is being used and this does fit for the topic and the research might provide additional information when the research is

Read More
873 Words | 4 Pages

NASCAR Background: NASCAR stands for the National Association for Stock Car Auto Racing. NASCAR was founded in 1948 by Bill France Sr. Bill France Sr was a mechanic at the time. NASCAR’s first event was held at Dayton Beach in 1948 and that’s where NASCAR’s headquarters are now. NASCAR hosts races all over the United States, Mexico, and Canada.

Read More
1609 Words | 7 Pages

Obligation; if you foresee that your gathering will lock in and make quality substance, you 're going to need to show others how its done; Approach, Not each individual are the same. A fundamental thought, however something that is frequently dismissed. You have social perspectives, lingo deterrents, unmistakable enlightening establishments, personality qualities and contrasting regard systems with which individuals come pre-adjusted that remarkably impacts how information is taken care of and interpret.

Read More
1185 Words | 5 Pages

Analysing the data: - Identifying patterns and trends Problems relating to marketing: - These incorporate what cost to change, how best to publicize the products and administrations, where to offer them from etc. Types of research: - There are two types of research that businesses’ use to gather the right information for the company the first research is called primary research and the second method is secondary research. Primary Research: - Experiments, investigations, or tests carried out to acquire data first-hand, rather than being gathered from published sources. Secondary Research: - Research based on secondary data.

Read More
1005 Words | 5 Pages

Can I live without it? Do I really need it? These are the questions people should ask them self when thinking about charging something to their credit cards. I sometimes ask myself these questions when buy an expensive item but never when charging it to a credit card since I’ve just got one and lucky so far I haven’t had to use it. Many people see a credit card as a way of getting things they want but don’t have the money for instead of seeing it as a way for emergencies and because of this people get themselves into debt.

Read More
265 Words | 2 Pages

Montresor, from “The Cask of Amontillado” by Edgar Allan Poe, is manipulative, yet shows his weaknesses. Montresor manipulates Fortunato by insisting that if Fortunato is too busy that he will go with Luchresi and Fortunato repeats “Luchresi cannot tell Amontillado from Sherry” making it clear that Fortunato has been manipulated (Poe 292). As Montresor and Fortunato walk into the catacombs Montresor also keeps repeating “the Amontillado” when Fortunato might seem like he is about to back out (294). Even though Montresor killed Fortunato he tells the reader “My heart grew sick”, therefore letting the reader know that he is weak (295). Montresor was an evil man but his action will always come back to haunt him.

Read More
546 Words | 3 Pages

Thesis: Credit scores and therefore credit cards are unnecessary to any consumer as manual underwriting serves a recommendation when taking a mogarte and despite many of these credit card companies offering rewards such items are often impossible to redeem making credit cards not only annoying but a liability. One of the primary selling points in credit card marketing is there rewards points. Many times credit companies will try to position themselves above their competition through use of airline miles however nearly 17 trillion flyer miles were not redeemed last year according to NBC’s Today Show. Not only were these miles unredeemed they were expired off of their accounts.

Read More
942 Words | 4 Pages

Main Method For my main method of research, I decided to use interviewing as a way to research my question. What are some of the ways the homeless have influenced the shape of private business policies and city polices in the Bay Area? I hypothesize that, in areas with a large homeless population the city and private businesses have enacted policies that hinder the homeless ability to live in that area.

Read More
747 Words | 3 Pages

I also wanted to feel confident in what I was saying so the audience believed the information I was giving. I accomplished these few goals by practicing over and over. I will be explaining what went well for my group with the content and delivery and also how the group worked together with the topic selection, preparation, research and presentation of our speech. In my group speech, there are many things we did well throughout this speech.

Read More
1041 Words | 5 Pages

As a result of writing a value proposition, a brand should be able to clearly

Read More
1361 Words | 6 Pages

They all admitted looking at shop windows, and stores, looking around and trying a few samples, “comparing” (Thomas), which was also observed in store. This also meant that almost all of those shoppers liked to shop on their own. This can suggest that those men are confident enough about their styles and know what they want (Ryan). Also they do not mind shopping own their own, as “I can shop on my own speed” (Joshua). Yet, one of them did prefer to be accompanied in order to have “a second opinion” (Roel).

Read More
745 Words | 3 Pages

Have you ever wondered if you should keep swiping away on your credit card? Have you thought about what really is credit and when you use it? Well as there are many pros to credit cards, there are many cons as well. What is credit?

Read More
1607 Words | 7 Pages

One of their key strategies in meeting this goal is a focus on customer service in order to create an experience for its consumers. Another one of their strategies is to ignite their emotional attachment with consumers. They also have

Read More

More about Market Research Proposal Paper

Related Topics

Open Document