Student Name: Gurpreet Kaur 1.As mentioned in the introduction, we are required to choose three fast moving consumer goods companies. The marketing strategies and operations are to be analyzed in terms of efficiency. The companies which I have chosen are Proctor and gamble, Johnson and Johnson and Unilever. These companies are considered to be giants in their industry sectors. Marketing techniques, strategies and operations are complex and involve various functions specifically in this industry. Because the products are closely related such as shampoos, soaps, detergent care powder, pentene prov-V and Gillette blade etc. There are many important factors which are laying potential impact on the overall marketing structure of the companies. …show more content…
they Have one of the most renown celebrities to endorse the brand , before introducing a product the customers feedback is kept as basic platform to initialize marketing campaign they have diverse marketing team depending upon the culture buying trends and buying capacity because most of the products are household, the marketing programs are more based on female customers . there is continuous monitoring process to recognize any gap or incompetence in their marketing plan. The company focuses on professional developments , on going learning and thorough research about related regulatory …show more content…
The information presented below which is a detailed description of the marketing tools which proctor and gamble will be using to enhance the products and sale in international markets: Proctor and gamble will set corporate offices in new international markets to evaluate and analyse the level of satisfaction of customers in a better manner. Based on the same,The marketing team will be dewing ways to market the products and services in new potential markets. There will be a new budget constructed specifically for new marketing strategies and the marketing team will be instructed to manage the allocated finances in the given budget. Potential growth Areas will be monitored by Area Managers (Marketing). To keep up consistaney and follow the legal guidences to avoid any kind of non compliance