ipl-logo

AIDA Model Of Social Media

1677 Words7 Pages

CHAPTER 1
THE PROBLEM AND ITS BACKGROUND
Introduction
The power of the online world especially the social networking sites at this generation is absolutely beyond discourse. As stated in the Social Media Report (2011) published by NM Incite, a Nielsen/McKinsey company, consumers are spending more time than ever using social media. What is crucial with the social media is that it has a very great role on how people discover, search and promote products and brand names. About 60 percent of consumers looking for products learned about a specific brand through social networking sites. Also, active social media users tend to read product reviews online. And out of five people, three social media users create their own reviews of services or products. …show more content…

According to (Hackley, 2005) as cited by (Karlsson, 2007) AIDA was created by Strong in 1925. The AIDA model which stands for stands for awareness, interest, desire, and action according to Gharibi, Danesh and Shahrodi (2012a) is a behavioral model presented for measuring the effectiveness of advertising. In the AIDA Model, buyers go through a series of steps before making the final purchase. It also identifies the steps that a buyer goes through during the buying process.
The first stage represents attention or awareness. It refers to the ability to attract the attention of the consumers and how do the retailers will make buyers aware of their products or services. In our modern world the presence of the internet has help a lot in the word of business especially when it comes to giving awareness of a product or service that a company offers. The second stage is interest (tdisdi.com) is one of the most challenging stages in the AIDA model. This includes demonstrating of product benefits and advantages instead of focusing only on its features, to make people get interested in their product. Desire of a certain product is the third part or stage of the AIDA. It focuses on what makes a product or service desirable to the costumers. And last is action which would come as a result of movement through the first three stages of the model. The last …show more content…

If the production or the delivery is faster than your competitors, customers will prefer you over your rivals. Next is the Theory of Cost, the cost-effectiveness of a product or service you render is a very important determining factor in the school of internet marketing (Chijoke, 2007b). People like affordable products, therefore as a business owner, your goods and services must be cheaper than your competitors. And lastly, in the Theory of Quality, customers will choose high-quality products even it's costly, hence if you are expecting for high sales, products and services must have a higher quality than the products of your rivals. With such factors be put into importance, reviews of customers posted online may lead to positive remarks and may encourage other prospects and social media users to try the product and trust the business, even without first-hand

Show More
Related
507 Words | 3 Pages

Should Schools Monitor Students Social Media!?!? Have you ever showed up at school and had a friend or classmate tell you about a rumor directed towards you? I think schools should monitor students social media posts but, only if there seems to be problems occurring and disrupting the class. Cyberbullying can lead to low self esteem and depression, causing worse things. Document E, document B and, document D all agree with limiting/monitoring students online speech.

Read More
244 Words | 1 Pages

Whether a company is gaining or losing profits, the stages of a life cycle will help the industry control the condition of the production. The introduction stage is the stage were the product is developed and advertised. This stage allows consumers to become

Read More
916 Words | 4 Pages

In the third stage, the relationship moves from being in a formal to a more of a personal relationship. At this point in time, the couple begins to disclose personal information about themselves. They reveal more aspects of their lives. The fourth stage is called the integration stage. At this point, the couple has put a label on their relationship, and have defined the place they find themselves in.

Read More
698 Words | 3 Pages

Media Statistics Since Facebook, Twitter, and Instagram are three of the most popular social media platforms in 2016, it is better to measure these platforms to improve the search engine marking (“Top 15 Most”, 2016). A Company’s social media daily post frequency, greatly affects their online following and customer engagement. “There are 5 million images uploaded to Instagram every day” (Richard, 2013). In order for a company to maintain a connection with their followers and reach out to them despite the hundreds of other images they are scrolling through every day, they need to post enough so that they stay relevant in the eyes of their followers. “64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands

Read More
817 Words | 4 Pages

With this model, the researchers are able to determine where to either of the two routes the viewers’ responses on the “Finally Ariel” jingle have proceeded. Figure 3-1. Elaboration Likelihood Model II. Hierarchy of Effects The Hierarchy of effects (model) or HOE by Robert Lavidge and Gary Steiner (1961) is a marketing communication model. It suggests there are six (6) stages that happen to the viewers when they receive the message: awareness, knowledge, liking, preference, conviction and purchase.

Read More
1261 Words | 6 Pages

Social Media Analytics: Understanding the Functional building blocks Pros and Cons Introduction Every day, prospective consumers and customers propose feedback and engage in online discussion about businesses on sites like Twitter, Facebook etc. Social media, which are easy-to-access tools that allow digital communication and teamwork, are progressively making an influence on the global world. Social media has stretched from its beginning in the end user space to the point at which its result on brand and commercial reputation can be immediate and influential. Thus companies are discovering the importance to scrutinize and quantify this emerging space.

Read More
1290 Words | 6 Pages

Structural-functionalism Structural-functionalism is the idea that society is build by different structures, residing within it, making the cohesion of society stronger. Not all structures are perceivable by the individual - for example the time a certain culture/society eats. In Danish educational institutions, it is common to eat lunch at 11-12am, since one arrives at about 8am - this in turn means that the average time a family dines is usually between 6 and 7pm, whereas in Spain, where work begins later, subsequently lunch is eaten later as a result, which in turn means that the average dinnertime is later as well (between 8 and 10 pm). These structures can also be perceivable for the individual; for example a church reinforces the strength

Read More
1116 Words | 5 Pages

CHAPTER 1: INTRODUCTION 1.1 Background Over the past fifteen years, social media has advanced definitely both by they way we use it and how noticeable it is inside of our social culture. This advancement of social media has spilled over and impacted most businesses. Social media has taken the sports business to another level with regards to sports marketing and advertising, and brand sponsorships with different online networking channels like Twitter and Facebook. From the pros to the minors nearly every sports club, association, league and team has an official social media account on Facebook, Twitter, and Instagram.

Read More
842 Words | 4 Pages

With the help of social media, the establishment has informed its clients of available products on the menu. In the process, a favorable relationship has been created between the company and its loyal clientele. For instance, the choice of Twitter, Facebook, Instagram, and email services allowed Senor Sisig’s to gain a competitive advantage over rivals in the highly competitive food truck sector (Kidera et al., 8). Based on the corporation’s key success factor, Senor Sisig has established a conducive relationship with customers, as manifested in high expansion rates. Improved customer relations are the foundation for supplementing the establishment’s truck

Read More
1009 Words | 5 Pages

Before the product enters the market, there are no sales, as the product is being prepared for the market. There is market research that is being conducted. Introduction stage begins with the launching of the product followed by growth where there is an increase in the market share. When the product reaches maturity stage, the sales are at their peak. At the decline stage, the sales are declining.

Read More
1645 Words | 7 Pages

Most social network sites are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services. Social media is a popular trend today, especially among students. Lenhart, Purcell, Smith and Zickuhr said that “72% of all college students have a social media

Read More
1014 Words | 5 Pages

This deals with a customers’ perception that a product or service they are buying provides them with a higher value than a competitor. Superior quality can be broken down into two kinds of attributes: quality as excellence and quality as reliability. A customers’ perspective of quality as excellence would be that they want a product or service that provides features and a level of service that has no comparison. With regard to quality as excellence, if customers perceive that the products design, features, and functions are better than everyone else, then they would be more likely to buy their product. Higher quality products allow for a higher sense of value provided to the customer.

Read More
1062 Words | 5 Pages

How to Find the Right Social Media Influencers For Your Brand You may have heard the term “social media influencer” being thrown around a lot lately, especially in the digital marketing circles. Social media influencers are a vital aspect of creating an effective digital marketing strategy. In the world of online consumers, influencers play a huge part in selling your product and promoting your brand. If you’re new to the idea of influencer marketing, we’re hutere to clear the air and help you find the right social media influencers for your brand. What is a Social Media Influencer?

Read More
727 Words | 3 Pages

Frameworks and Theories Surrounding Social Media Uptake The overwhelming success of social media has been to date continuously investigated by academic researchers and practitioners. Several existing theories from various fields in social science such as information technology, economics and social psychology have been extended in the area of social media to explain its adoption. Here we discuss some of the key theories and frameworks frequently mentioned in social media literature: One of the earliest social science theory applied is the Diffusion of Innovation (DoI) Theory first developed by E. M. Rogers in 1962.

Read More
1004 Words | 5 Pages

Companies to cater to customers in the most effective manner were forming various strategies. To attract new and engage the old customers, development of mobile applications, websites, and campaigns on social networking sites are some initiatives companies are adopting. The global luxury goods market is categorized by large number of mergers and attainments, thus making it favorably consolidated in the near future. The global luxury goods market is expected to grow moderately over the

Read More

More about AIDA Model Of Social Media

Related Topics

Open Document