Media Statistics Paper

Media Statistics

Since Facebook, Twitter, and Instagram are three of the most popular social media platforms in 2016, it is better to measure these platforms to improve the search engine marking (“Top 15 Most”, 2016). A Company’s social media daily post frequency, greatly affects their online following and customer engagement. “There are 5 million images uploaded to Instagram every day” (Richard, 2013). In order for a company to maintain a connection with their followers and reach out to them despite the hundreds of other images they are scrolling through every day, they need to post enough so that they stay relevant in the eyes of their followers. “64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands

The company replies customers’ comments regularly, especially responding questions. Nordstrom responses customer’s concerns and some negative comments in the very positive tone. Nordstrom would praise customers if they post pictures on Twitter with new items they bought from Nordstrom. They will reply comments, such as “You look beautiful, Tracie! Thanks for sharing with us!”. Nordstrom’s customers will receive feedbacks less than two days. These interactions would give people a more positive brand experience and allow the company easy to follow-up with the customers. Moreover, it will help the company build its reputation through these comments because customers will feel that the company actually cares about their feeling. Interacting with customers is beneficial for long-term business. The research showed that some customers who have been helped by Nordstrom post positive feedbacks, such as “I will definitely shop in Nordstrom again!”, so Nordstrom should keep the closely interaction with their customers. The data stated that the number of total check-in with Nordstrom’s location would increase during some special events which were posted on the social media. If people post on their Facebook with Nordstrom location, it would be a great word-of-mouth opportunity for the

For example, on day 10, Nordstrom announced that, “Nordstrom welcome Hermes, and Olivia Kim curated shop-in-shop –only at #Nordstrom downtown Seattle”. Because of this special event, the number of followers, daily post, Facebook page likes, people checked in with Nordstrom location, and the use of #Nordstrom increased dramatically. Each big event can influence the amount of Nordstrom’s social media followers and tag times on Instagram as well. After posting the information of Hermes and Olivia Kim, Nordstrom’s Instagram followers increased greatly. Another event example attracts users’ attentions was the #CLxNordstrom on Snapchat, and it leads people to use the hashtag to join the