Social Media Stereotypes

Many people use social media, primarily Twitter and Facebook, to share stories or news that align with their political beliefs. During the presidential election season, social media is buzzing more than ever and this was no different in the 2016 election. With a lot of controversy in the most recent election, it is no surprise that tweets were buzzing back and forth and articles being shared by the thousands on Facebook. For many, Facebook and Twitter were there way of keeping in touch with the world and daily news. In the 2016 presidential race, 14% claimed social media to be their prime source for the news (Allcott & Gentzkow, 2017). It is evident that social media is a powerful tool and outlet that provides an array of stories; some true

Yes, it is new in the idea of social media; however, other media forms such as television and radio have been influencing voting turnout since the 20th century (Glaser, 1965). According to Glaser, television leaves a lasting impression on those who view it. He also found that those who are not typically politically involved become more so interested due to the consumption of television (Glaser, 1965). Facebook is also capable of having the same effect. Many people who are not usually in tune to politics become increasingly intrigued due to what they see on their timelines. This is visibly true with the youth. Young people are on social media much more than their parents and those of their generation. Media consumption is highest amongst adults 18-29 (Duggan, 2015). Facebook is one of the top used forms of social media where amongst all internet users. 82% of internet users on Facebook are ages 18-29, 79% are 30-49, 64% are 50-64 and 48% are ages 65 and up (Duggan, 2015). Compared to Twitter, where a total of 23% of internet users utilize twitter, Facebook is the dominant social media outlet choice (Duggan, 2015). Because of this, it is important to see what Facebook users consume and share for a proper assessment of what effect Facebook has on whether or not people choose to

Before looking into the 2016 presidential election, it is necessary to look at the 2008 presidential election between Barack Obama and John McCain where there was a strong presence of social media; one that might have played a part in the outcome of the race. In the 2008 election, candidates ventured into new territory in terms of campaigning. Candidates from both the Republican and Democratic party signed up for social media sites to better reach people especially youth who are typically believed to be uninterested in political matters (Vitak et al., 2011). By placing themselves on Facebook and other social media sites, presidential candidates made a way for users to communicate with them their ideas, opinions, etc. This caused for more Facebook users to be engaged with presidential candidates to see what they are involved in and learn more about them. In 2008, studies found that while on social media sites such as Facebook, 65% of people ages 18-29 participated in some type of political activity (Vitak et al.,