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Annotated Bibliography: Social Media

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Social Media Marketing & Analytics (2015 S1-IT3 128) Goh Jun Jie, Gavin Student ID: 133570T Tutorial 1 Social Media Catalogue According to the author of the Thanks to Instagram it’s time to up your visual marketing game (2014), Silverstri wrote that, “…Humans have been reading words for hundreds of year., On the other hand, we have been reading visuals for thousands of years, and absorb visuals 50x faster than words.” Silvestri (2014) claims that humans take in information faster through visual elements more quickly than text and therefore concluded that, “…the future of marketing, it would seem, is visual.” According to Silvestri (2014), an ideal image of the product helps to enhance the narrative …show more content…

Herman (2014) shared that, “…not only is Instagram a visual platform, it also gives you the capacity to create visual content for other sites…” explaining that not only can Instagram be posted on the app itself but also it is convenient to share the post on other social platforms such as Facebook or Twitter. According to Herman (2014), statistic shows that Instagram currently has 65% or more of the world’s top brands user for marketing platform, in addition with more 200 million monthly active Instagram users of which, 70% were logged on daily basis, hence proven to be a wide base of population for marketers to reach. In addition, Lazazzera (2014) also wrote an article on Social Media Examiner mentioning that, “…Instagram boasts 15 times more engagement than other social …show more content…

Herman (2014) suggested that, “…make sure that you @mention them in your respond, otherwise they won’t get a notification…” In addition to the suggestion, Lazazzera (2014) also mention the use of hashtags in your responds. Lazazzera (2014) wrote that, “…hashtags are a way to group ideas, concept or conversations. They make it easy for people to find others who are posting about topics they’re interested in.” In other words, Hashtags provides an opportunity to spread your post to a group or wider range of viewers from the category of your hashtags. Lazazzera also explained that the use of appropriate hashtags allows you to reach new audience who might be interested in your products. Besides that, Hashtags can be also used to describe your photo or the line of your business. To further explain the function of Hashtags, Herman (2014) shared an example such as, “…hashtags I used that relate to my content are #blog and #blogging. Instagram will allow you to use up to 30 hashtags per post.” Explaining how hashtags function as a great tool to increase the number of viewers reading your

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In all, Sephora’s social presence is four times that of Ulta’s. Sephora is a well-known and high quality retailer. It is expected that many of Sephora’s brand companies use social media to endorse their products that are sold at Sephora, as they have the money and capabilities to do so When compared to Ulta whose range of products include drugstore items, it is plausible that these lower-end brands do not have as much capabilities and resources as higher-end brands. Even though Sephora has a high “strength”, most of the people will only mention Sephora once. This score is comparable to that of Ulta’s, which is understandable given its other scores.

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Herschel uses hashtags as a tool to facilitate a virtual community, where users can connect over a common interest through the brand and the lifestyle of which the brand embodies. Additionally, clients develop familiarity with brand-focused hashtags and tend to include them in their own Instagram posts. They can search for related hashtags, which further connects users. Instagram also provides valuable consumer engagement analytics, as the team is able to gather feedback by looking at the number of “likes” and comments from followers. Additionally, positive comments from users help frame public perception of the

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In this Annotated Bibliography we will take a look into a large amount of articles and discuss how Social Medias plays a vital role in sports today. Along with how social media is the driving force for athletes and sports organizations to thrive and become household names. Yuan, W., & Shuhua, Z. (2015). How Do Sports Organizations Use Social Media to Build Relationships? A Content Analysis of NBA Clubs' Twitter Use.

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Shelly Rideout March 13, 2016 Internet Resources Social Media + Healthcare The article Social Media + Healthcare discusses the issue of how social networking is a growing concern in Healthcare today. The article stated that there is good but also bad in social networking in the Healthcare setting. The article went into great detail about developing social media guidelines and training staff on the policies. American Health Information Association published the article Social Media + Healthcare.

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1073 Words | 5 Pages

Social Media plays a massive part in how we think and act in modern-day society. Social Media not only entertains us through the use of influencers and different but also messes with our perceptions of political groups and different movements without us even realizing it. I'd like to refer to it as a method of unconscious brain control that occurs without our knowledge. Users from all over the world can now share their own personal opinions on Twitter, Reddit, Tik Tok, and Instagram to be easily consumed by millions of people. These posts easily persuade a significant number of internet users, who start to agree with them depending on how many interactions they receive rather than doing their own fact-checking.

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In 2007, Twitter team started working on solving the problems of users’ needs and increasing the functionality of the platform. This led to the debut of hashtag (#) on Twitter which was highly successful. The idea of hashtag was the help users to keep track of topics which were previously not easy to track. In addition to this, the hashtag enabled users to present and communicate their tweets with friends even more effectively. Hashtags were searchable.

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Close to all the most popular celebrities take advantage of what social media has to offer to chronicle every aspect of their model lives. " From their commutes and trendsetting styles to the mysterious backstage world of fashion shows, their social media accounts win the hearts of fans and brands alike."   Instagram Instagram really has become the most used photo sharing app of all time. It is so useful for advertising oneself as a brand because it is inherently visual. It allows one to share where they are going, what they are doing, who with, what they are wearing, and more.

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This is when people really started to develop a sense of how the modern day marketing will take shape. Marketing has changed a lot over the past few years and social media’s power to initiate campaign success into new unknown territory has resulted in an enormous shift in content marketing – for example hashtags. Marketers have now found new advanced ways to use Hashtags as a means to acquire the public’s

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“Snapchat vs. Instagram: What marketers need to know.” Digiday, 8 June 2017,

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The daily engagement rate on Facebook is also higher than Twitter and Instagram (Duggan 2015). Facebook has more features than Twitter and Instagram as well (Tuten

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In addition, the brand is enhanced, product sales rise and more traffic arrives at the site. Throughout the process, companies discover they are better able to serve their customers, both new and existing ones, thanks to the instantaneous customer service. Consumers may be engaged in meaningful conversations and asked to contribute content also. These are only a few of the many ways implementing a social media marketing strategy can be of benefit to a business. Social Media Integration Social media offers numerous benefits when it comes to reaching the desired audience, and a number of techniques may be used during the process.

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Social media has integrated itself as a prominent aspect of the twenty-first century, being that society is rife with technology of the digital age. It provides a virtual platform for individuals to communicate and engage with the world beyond their scope, allowing for everyone and everything to be interconnected across the internet. Moreover, artists–much like businesses–have recognized the significant role that social media plays to increase visibility and cultivate a captive audience towards their brand. To that effect, an artist’s production of work and career path can largely be influenced by the ways in which they utilize social networks as a marketing tool to showcase their art. Being that graphic design is a broad field revolving around

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("Why Is Instagram So Popular?"). What makes this better than Vine, is that the videos can be up to twelve seconds instead of six. This paper will discuss what exactly makes Instagram work in a social networking aspect, and how successful branding is on this platform. When Instagram launched in March 2010, it took until the end of that year to gain its millionth user but from there its ascent was crazy.

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Companies also need to analysis competitor’s social media sites so to get an insight into what other companies in the industry are doing on social media. By doing this, companies get an insight into what works well and what does not work well on social media sites. It gives an insight into competitor’s weaknesses and it will highlight what kind of posts gather the most activity. It is important that companies observe conversations customers are having about their products and services so they are aware of any negative feedback or insights into their services as well as any requests. To do this, companies can use ‘listening’ tools such as ‘social mention’ and ‘Google Alerts’ which notify a company if their brand or organisation is mentioned

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“Social media is a powerful tool for reaching your audience at a relatively low cost, however, it takes savvy and practice to run a successful social media campaign” (Gartenstein 2018). In other words, a social media campaign can either make or break a company’s ability to meet its objectives. Therefore, it is important for companies investing in social media campaigns to thoroughly research its market and fully develop a marketing strategy that meet its needs. For example, “in its ongoing effort to redefine popular beauty standards, Dove made a controversial move to reshape its shampoo bottles to reflect different body types” (DeMers 2017).

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