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Annotated Bibliography: Social Media

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Social Media Marketing & Analytics (2015 S1-IT3 128) Goh Jun Jie, Gavin Student ID: 133570T Tutorial 1 Social Media Catalogue According to the author of the Thanks to Instagram it’s time to up your visual marketing game (2014), Silverstri wrote that, “…Humans have been reading words for hundreds of year., On the other hand, we have been reading visuals for thousands of years, and absorb visuals 50x faster than words.” Silvestri (2014) claims that humans take in information faster through visual elements more quickly than text and therefore concluded that, “…the future of marketing, it would seem, is visual.” According to Silvestri (2014), an ideal image of the product helps to enhance the narrative …show more content…

Herman (2014) shared that, “…not only is Instagram a visual platform, it also gives you the capacity to create visual content for other sites…” explaining that not only can Instagram be posted on the app itself but also it is convenient to share the post on other social platforms such as Facebook or Twitter. According to Herman (2014), statistic shows that Instagram currently has 65% or more of the world’s top brands user for marketing platform, in addition with more 200 million monthly active Instagram users of which, 70% were logged on daily basis, hence proven to be a wide base of population for marketers to reach. In addition, Lazazzera (2014) also wrote an article on Social Media Examiner mentioning that, “…Instagram boasts 15 times more engagement than other social …show more content…

Herman (2014) suggested that, “…make sure that you @mention them in your respond, otherwise they won’t get a notification…” In addition to the suggestion, Lazazzera (2014) also mention the use of hashtags in your responds. Lazazzera (2014) wrote that, “…hashtags are a way to group ideas, concept or conversations. They make it easy for people to find others who are posting about topics they’re interested in.” In other words, Hashtags provides an opportunity to spread your post to a group or wider range of viewers from the category of your hashtags. Lazazzera also explained that the use of appropriate hashtags allows you to reach new audience who might be interested in your products. Besides that, Hashtags can be also used to describe your photo or the line of your business. To further explain the function of Hashtags, Herman (2014) shared an example such as, “…hashtags I used that relate to my content are #blog and #blogging. Instagram will allow you to use up to 30 hashtags per post.” Explaining how hashtags function as a great tool to increase the number of viewers reading your

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