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Snapchat: A Social Media Analysis

1016 Words5 Pages

Snapchat is seen as a broad form of social media, which involves posting pictures and messages, mainly in the form of self-portraits that are inaccessible after a short time. People use Snapchat as a form of expressing their favorite moments in life to others with similar interests, inspire, or motivate others. As one of the fastest uniquely growing social media applications, Snapchat has also been used as a marketing tool for businesses to promote its products or services to target audiences.
Snapchat as a marketing tool has been used to fuse a combination of art and influence by GrubHub during the 2015 Super Bowl (Tharp, Content Strategist 2016), which involved a monologue about chicken wings being ordered on Super Bowl Sunday the most. Based …show more content…

This could be an interpretation that an item is available for a limited time. Instagram’s direct messaging, though takes several swipes for navigation Snapchat’s disappearing messages, therefore is more popular because of its simplicity. With its simplicity, the viewers would be able to easily swipe to see a promotion offered by a business. This would be rated as a five out of five for …show more content…

(n.d.). Retrieved December 05, 2017, from http://www.pickdup.com/blog/snapchat-video-ads-pros-and-cons

“The Best Snapchat Marketing Campaigns and Why They Work.” Brandwatch, Kit Smith, 27 Oct. 2016, www.brandwatch.com/blog/best-snapchat-campaigns-work/.

Brant, Tom . “Instagram Direct Messages now disappear.” Fox News, FOX News Network, 13 Apr. 2017, www.foxnews.com/tech/2017/04/13/instagram-direct-messages-now-disappear.html.

Cassinelli, Alan. “Snapchat vs Instagram - Which Platform is Better for Your Brand?” Social Media Today, 30 Dec. 2016, www.socialmediatoday.com/social-business/snapchat-vs-instagram-which-platform-better-your-brand.

Hartmans, Avery. “We compared Snapchat and Instagram to find out which app is better - here's the winner.” Business Insider, Business Insider, 22 July 2017, www.businessinsider.com/instagram-vs-snapchat-which-is-the-better-app-2017-7/#test-no-1-stories-1.

Hutchinson, Andrew. “Snapchat Stories vs Instagram Stories [Infographic].” Social Media Today, 19 Sept. 2016, www.socialmediatoday.com/social-networks/snapchat-stories-vs-instagram-stories-infographic.

Pathak, June 9 2017 by Shareen, et al. “Snapchat vs. Instagram: What marketers need to know.” Digiday, 8 June 2017,

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