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Social Media Controversy

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“Social media is a powerful tool for reaching your audience at a relatively low cost, however, it takes savvy and practice to run a successful social media campaign” (Gartenstein 2018). In other words, a social media campaign can either make or break a company’s ability to meet its objectives. Therefore, it is important for companies investing in social media campaigns to thoroughly research its market and fully develop a marketing strategy that meet its needs. For example, “in its ongoing effort to redefine popular beauty standards, Dove made a controversial move to reshape its shampoo bottles to reflect different body types” (DeMers 2017). Even though Dove had not intended to be controversial, women believed that Dove was, in fact, defining …show more content…

In addition, the coffee mogul offers free giveaways as well as provides a collaborative environment for its growing consumer base. Starbuck’s socal media marketing campaign increased brand awareness while Dove’s social media marketing campains attempted to humanize the brand. Increasing brand awareness allows companies “to reach new and highly targeted potentional customers” while humanizing the brand provides companies with “the ability to create a real human connectiion” (Newberry 2018). As you can see, both companies utilized social media to accomplish two different objectives. Starbucks utilized social media to promote its various products like: coffee, food, merchandise, and hand-crafted beverages. Introducing the free giveawsys allowed them to gain new customers and market new products. Dove, on the other hand, tried to utilize social media to make a statement that did not bode well with female consumers. If Dove wants to humanize its brand, the company needs to focus on its current customers and how the products benefit them. Dove’s attempt to challenge the current definition of beauty is admirable, but the marketing campagin’s poor design and execution ended disastrously. If companies want to utilize social media effectively, they need to make sure that the end result is worth the risk (DeMers 2017) (Pozin 2014) (Newberry 2018) (Starbucks Company Profile

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The company’s brand advocacy and its activity on social media, shown through their massive social following, allows them to reach a huge audience where they can directly communicate with them. Whether it be their separate Twitter handles, which each represents a specific app or function, to their ability to “respond to 64% of comments within the hour, and 99% of comments within 24 hours”(Hitz, 2014). This creates a system of trust and strong branding. Targets creating a relationship with their consumers which in turn creates consumers who want to speak out on behalf of the brand.

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Social media allows companies to target younger generations and build early on an appreciation for specific companies. I propose that The Clorox Company should construct a five-month long branding awareness campaign on social media outlets for three of their acquired brands to boost customer loyalty, and ultimately change the way consumers see The Clorox Company. Problem Analysis: The Clorox Company is dedicated to advertising sole products, instead of the overall brand. In 2006, Green Works was launched and The Clorox Company devoted over $25 million dollars in advertising, and over two years to the launch of the eco-friendly line of

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Their use of visual marketing is bursting with personality and originality, and although Starbucks often uses posts to advertise products, it's done in a creative and subtle way (Radice, n.d.). Star Athletics can benefit from being a visually appealing

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Hello Allyson, I agree with you GoPro and Starbucks are two companies that are using social networks creatively and effectively. Starbucks has a large social media presence. On Google+, Facebook, Instagram, and Twitter, Starbucks has over 2 million followers or fans on each social media site. The use of their social media sites, provide Starbucks to communicate with their consumers. According to Huff (2014), “The Starbucks social media team is great at offering the customer service of local coffee shop on a grand scale over its social media channels.

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When it comes to social media in classrooms, the people who think that it should not be used just think of the extreme, unlikely cases that could occur. The people who believe that social media usage needs to be banned must have never even thought of the positive factors of its usage. The use of social media should be used in every classroom for multiple reasons. By using it in classrooms, it gives students instant information and feedback, allows the quieter students to become more of a participant in class, and also offers a chance for students to learn more technological skills. When using social media in classrooms, it allows the students to get instant information and feedback from teachers.

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Media and social media have a detrimental impact on society and the lives of individuals. By wrongly creating or failing to represent content, the media are able to develop and change a person's attitudes towards certain issues. It is evident, from our world history, that propaganda and censorship has served as a powerful means of altering the attitudes of a population. In World War I, it was used to implore soldiers to fight, and encouraged women to assist in the war efforts, despite the atrocities that continued to surface as the war stretched on. Furthermore, the media's use of propaganda today has similarly persuaded the views of individuals towards Islam and Muslim's alike.

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1350 Words | 6 Pages

We live in a digital world where we can consume information from multiple sources including the internet, television, and social media. People can post all their opinions in a country that allows freedom of speech such as the United States who allows freedom of speech and press because of an established constitution was written by the founders of the United States of America. There are exceptions to allowing people to post their opinions in countries with stricter governmental censorship. Today in the United States the only established institute in America for the United Constitution states, quotes from the original constitution, “Congress shall make no law . . . abridging the freedom of speech, or of the press” (Constitution).

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The Social Media Controversy In recent discussions of social media and writing, a controversial issue has been whether social media effects your writing or it makes it better. On one hand, Andrew Simmons argues that social media helps people write. From this perspective, Simmons says that with the introduction of social media, his students have been able to write more freely about feelings more easily with their friends not ridiculing them; on the other hand however, others argue that social media “wrecks” writing. In the words of Ruth Campbell, one of the views main proponents, “The prevalence of Facebook, Twitter and texting has all but obliterated punctuation, capitalization and apostrophes in schools, threatening the future of formal writing,

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Starbucks has the ability to effectively leverage their product differentiation strategies by offering a product mix that is seen as premium by offering high quality beverages and snacks. Starbuck’s brand equity is built by providing each customer with a unique experience with good customer service, clean and well-maintained stores that reflect the culture of the communities in which they operate (Geereddy, 2013). So, the company’s core competencies are their focus on quality, outstanding customer service, care for its employees, continuous product advancement and the company’s drive to be involved in the community they are in. By focusing on these core competencies, Starbuck’s has been able to demand higher prices for their products and gained customer loyalty since their company is associated with high quality products and excellent customer service in the minds of their

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The initial Starbucks established in 1971, it set out to be a different kind of company. One that not only just passionately committed to world-class coffee and the rich tradition, but also the way they engage with customers and communities to do business responsibly. Today, Starbucks has become a great example of an iconic brand and operates worldwide. The brand has strengthened their consumer engagement with the use of digital marketing strategies. In this essay, the author… Technology has developed throughout the last decade at a great rate to make human’s lives more convenient.

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Social Media Activism Name Institution Social Media Activism Activism has been a part of the lives of many people across the world. As a result of the activism, people have been able to air their concerns thus pressurizing the authorities to act responsibly and in the right manner. Despite the objectivity homogeneity of both the past and present activism, there has been a difference brought by the emergence of the social media. In the present world, a majority of the weak in the society have turned into using the internet to air the concerns for the appropriate action to be taken. Therefore, the main aim of this assignment will be to discuss five important ideas as postulated by Gladwell in his article "Small Change: Why

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[Focused Discussion] Ethics of social networking Most users of social networking sites and social media are not fully aware of the ethical and social issues or concerns that arise from the use of these media. Today, these issues are of upmost importance as they affect our social and cultural life as we embrace this new form of communication and source of information. Let us first look at some of the Ethical and Social Issues that we see today that are created in the social network media. Ethical Issues: • Integrity: The world sees an organizations commitment and ethical practices, governed by what is being posted by the organization and its representatives (eg: employees, members etc) on social media.

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We are living in the age of technology, where we can consume information from multiple people and produce information in seconds whether it is correct or not. Consuming and producing information can be found and given faster than ever before. Generation Z has grown up with this technology, but they have also grown up without needing to know how to convey this information face to face. In Exposure to Opposing Views on Social Media Can Increase Political Polarization by Christopher Bail, he talks about how technology has polarized politics, which therefore polarizes communities. But how does consuming and producing information help build communities?

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