Comparison Essay

333 Words2 Pages
Hello Allyson, I agree with you GoPro and Starbucks are two companies that are using social networks creatively and effectively. Starbucks has a large social media presence. On Google+, Facebook, Instagram, and Twitter, Starbucks has over 2 million followers or fans on each social media site. The use of their social media sites, provide Starbucks to communicate with their consumers. According to Huff (2014), “The Starbucks social media team is great at offering the customer service of local coffee shop on a grand scale over its social media channels. Even though they're a huge company, they still give customers individual attention, which no doubt goes a long way toward keeping them coming back for more” (p.1). Starbucks also uses their social

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