Social Media Annotated Bibliography

In this Annotated Bibliography we will take a look into a large amount of articles and discuss how Social Medias plays a vital role in sports today. Along with how social media is the driving force for athletes and sports organizations to thrive and become household names.

Yuan, W., & Shuhua, Z. (2015). How Do Sports Organizations Use Social Media to Build Relationships? A Content Analysis of NBA Clubs' Twitter Use. International Journal Of Sport Communication, 8(2), 133-148.

This peer review article really takes a scientific look into how social media more important Twitter and the NBA (National Basketball Association) plays a huge factor in keeping the fans connected with their team. Twitter has virtually taking over the market for expanding

On one hand it talks about how a fan or even a player can use social media apps to find out the lastest up to date stats or reviews. It also can be use to expose anything and everything a player is trying to hide. It also shows how when something is going on in a players career how it can help them or hurt them with attention on whatever social media someone is using. Another thing that stuck out was at the end of the article the writer points out that social media is still growing and will continue to make an impact on whatever it interacts with.

Social Media Trends in Sports Marketing. (2016, August 26). Retrieved April 17, 2017, from

T., Byon, K. K., & Baker,Thomas A., I.,II. (2016). To tweet or not to tweet: The effects of social media endorsements on unfamiliar sport brands and athlete endorsers. Innovation : Management, Policy & Practice, 18(3), 309-326. doi:http://dx.doi.org.ezproxy2.apus.edu/10.1080/14479338.2016.1237304

This is an interesting article about how companies use social media mainly Twitter to attract new consumers or even help push a new product to existing consumers. The title itself is interesting because us descripts how to use the appropriate verbiage and timing with pushing a product. Another interesting point is just like most of the other articles discussed today most professional athletes and organizations use Twitter to sell their name and team and this article really shows how it’s done.

Social media's influence on sports and why you should care. (2015, December 02). Retrieved April 17, 2017, from