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Technology For Fan Engagement And Interaction In The MLB

1602 Words7 Pages

Picture yourself in the stands of any Major League Baseball (MLB) stadium. The energy from the crowd, crunchy peanuts, and the sweet sound of the crack of the bat. Now, imagine technology reshaping that experience far beyond the game. Baseball has always been a game of tradition, combining innovation with its pastime traditions. In the 21st century, the league has made significant progress in implementing new strategies and additions to technology. Not only is it impacting the game for players, but it sparks the conversation about the impact it has on technology for fan engagement and interaction in the MLB. Technology provides experiences from away or at the ballpark by interacting with fans through live broadcasts, televised games, social …show more content…

This works in the marketing team's favor because the promotion is seen before and during the game. Another way for the marketing team to have more fans is to have bobblehead nights or jersey giveaways, a fan’s favorite. Mostly seen on social media and in commercials, the team will endorse, “First 10,000 fans will receive a hat.” This is a common thread for all teams, providing additional incentives for fans to show up and support. And occasionally, a theme night will be headlined with post-game fireworks, bringing even more entertainment to the stadium. Social media brings awareness to the devoted time and effort that fans put into their lives. Showing previews and promotions carries over to the willingness and sacrifices it takes to be concise with technology. The trajectory of where technology will be in years to come falls into the hands of major league baseball. Currently, in this new era of technology, there are many possible solutions for how ballparks can make a bigger impact by bringing more fans together. The biggest problem that each team faces is fan satisfaction, what every team wants, but not what every team

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