ipl-logo

National Football League Mission Statement

213 Words1 Pages
The National Football League creates their products and services such as events, franchise merchandise, and advertisements for the fans, communities and partners that support this organization. The organization satisfies the wants and needs of its supporters by providing a mission statement they are able to uphold and also directly asking what the people want. The NFL’s fan base or viewers range widely and spans across all different demographics across the United States. The NFL targets the younger viewers by programs such as Play60 to attend events and meet players for the day. For the millennial generation, the NFL has created a modern, easy accessible stadiums and streaming applications to view games and access player information such as
Show More
Related
1775 Words | 8 Pages

The National Football League is an integral part of American culture, practically owning a day of the week. Though they do not release their annual financial data, they are valued upwards of $45 billion placing them tantamount with some of the world’s largest companies. However, the current corporate structure significantly limits its organizational effectiveness; recently, the organization’s culture and questionable practices have been largely scrutinized. Although the National Football League continues to generate high revenues due to favorable competitive forces, we recommend they provide a more sustainable product with a focus on public perception to address issues of misfit and centrality.

Read More
2129 Words | 9 Pages

Coaching, management, and fan support is in the game of football as well. The game of football involves all kinds of individuals putting them into teams. A team consist of two or more individuals who work interdependently over some time period to accomplish common goals related to some task-oriented purpose. Colquitt, J., Lepine, J. A., & Wesson, M. J. (2009) pg354. How can all those

Read More
874 Words | 4 Pages

To most people, the National Football League is merely the provider of Monday night, Thursday night, and Sunday entertainment- professional football. However, George Dohrmann, in his essay “Hooked for Life: Inside the NFL’s Tobacco-Style Strategy To Hook Your Kids,” discusses the aggressive marketing tactics used to sell kids on a dangerous sport. In order to create long-lasting viewers, the league tries to instill the love of the game to elementary-age kids. Dohrmann easily persuades an audience of parents by explaining who is targeting them and their children, why they are being targeted, and how they are being targeted in an ad campaign to allure their kids into playing football. He even offers a seemingly-perfect solution to this dilemma.

Read More
1497 Words | 6 Pages

Also stated by Forbes that in it’s yearly ranking, NFL groups represent six of the worlds ten most profitable sports establishments and that they are the main alliance in the world with an average group endeavor estimate of well over $1.2 billion. In the year 2008, it consolidated the income of the 32 groups and the total came to the crazy number of $7.6 billion. A large amount of that came from the TV bargains, other key sources are ticket deals, stock deals as well as corporate sponsorships. It is a fact that the NFL has been a cornerstone of development when it comes to professional sports. It completely takes over the TV on Sunday evening, its recreation is constantly put among the most sat in front of the TV programs which was stated by Nielson’s TV

Read More
427 Words | 2 Pages

About the Brady Campaign The Brady Campaign’s mission statement is to create a safer America for everyone and reduce the number of gun deaths and injuries. Mark Borinsky, was robbed and nearly killed at gun point. He created this organization from his experience and the original name was the National Council to Control Handguns. Jim Brady, Ronald Reagan’s Press Secretary was shot in the head and became partially paralyzed in late march during the attempt of assassination on the president.

Read More
1441 Words | 6 Pages

Originating from Seattle, Washington, the Oklahoma City Thunder are now one of the top teams in the NBA in terms of on-the-court talent and fandom. With a somewhat controversial move from Seattle to Oklahoma City, they surprisingly still have one of the most passionate fan bases in all of basketball today. This is thanks to the mission statement, the way their organization is run, and they care about the product that they put out. There are many established franchises in the NBA today with a long storied history, so the fact that they are able to succeed in so many areas is a true testament to how well-established they are. Even with the correct marketing and brand awareness, teams need help outside of that to reach the summit of the National

Read More
1451 Words | 6 Pages

Many Americans gather and tune into their televisions to take part of an annual tradition that’s decides who takes home the football championship- the Super Bowl. This television program annually commands the attention of the entire nation and captures an audience larger than any other television program throughout the year. The game has become more than just an annual sports event, but a well anticipated American tradition that initiates a sense of gathering.

Read More
1051 Words | 5 Pages

The campaign looks to commemorate the women and girls within the football community that are growing the game to include more than just men and additionally advocates for more women to join the game of football. The commercial attempts to enact identification, or the process through which people are unified based on common interest, between the current community of fans and players and the women who are pioneering the drive for more girls to love and play the game. By using one of the most popular female football players in the world as the face of the organization’s annual Superbowl commercial, the NFL is showing how much they value the women of the sport and demonstrating that football isn’t just for men. Diana Flores has become the face of women’s football as she has been lighting up both the international and NFL flag football stages. She has become a role model and heroin for young women playing or dreaming of playing football, and the NFL’s use of her as the face of their campaign drew the attention of their target audience with

Read More
740 Words | 3 Pages

This task force of broadcasting, finance, and marketing people helped legitimize projections and potential profitability from NFL football telecasts; this also served as a way to defend and justify the NFL’s asking price for its content, as well as enable the league to figure out its break-even price at which it would make sense to keep the content in-house. The research this task force conducted also allows the NFL to capitalize on trends and future projections, based on empirical data. The members of the owners television committee also helped determine the length of contract and distribution rights, etc. and when/whom to approach when negotiating contracts as to get the best price and highest probability of closing the deal, thereby limiting

Read More
445 Words | 2 Pages

Most of the participants who play fantasy football said they do it for bragging rights among friends, for money, and to have a reason to be invested in a game that didn 't feature their favorite team. When it came to my participants ' favorite aspect of the sort the majority of them said they liked the physicality of the sport and the fact that football brings people, and family together When participants were asked if they were aware of the public backlash surrounding the NFL in regards to their domestic violence policy and players safety, 84 percent of my participants were aware and all of them indicated that they continue to watch football regardless of all the public backlash .When participants were asked if anything could influence them to stop watching football, 86 percent said nothing could change their viewership of football because they view it as a part of their family culture and have been watching football for a long time. What was most revealing is that while my participants continue and will keep on watching football, 78 percent of them said they would not let their kids play the sport because of the dangers and the risk that comes

Read More
1452 Words | 6 Pages

The No Child Left Behind Act (NCLB) passed by Congress in 2001 focuses attention on general education curriculum by requiring states to develop challenging academic standards. NCLB ensures that all children have a fair, equal, and significant opportunity to obtain a high-quality education and reach, at a minimum, proficiency on challenging state academic achievement standards and state academic assessments (Little, 2009; No Child Left Behind Act, 2002). While all core subjects are addressed under NCLB, increasing technology dominance in our society has spotlighted deficiencies in math and science. Particularly, students in the United States are not performing as well in math as students in many other developed countries (Schleicher & Davidson, 2012). This concern highlights the need for research into novel approaches to improve mathematics education as policy-makers, stakeholders, and educators deliberate over how to

Read More
1016 Words | 5 Pages

The National Football League is a wide phenomenon around the country, as it provides us with the best quality of game time aired on tv. The NFL is a part of our pop culture considering it’s one of the most watched sports in the country that holds one of the biggest events of the year called The Super Bowl. The NFL has been a part of our pop culture since its beginning in 1920 and it draws the audience back in with its influential star players. Although, recently there has been a decline in viewers as during the 2017 season there was a controversial ruckus caused by NFL players taking a knee during the national anthem. Police brutality and injustice are what lead to a rise in tension in racism, protests and marches, and a divided nation.

Read More
1038 Words | 5 Pages

In 2017, the National Football League’s (NFL) payroll was capped at $167 million, a $12 million increase in funds from the year prior (NFL Enterprises, 2017). This trend is not new, as the cap has risen by over $10 million each of the past four years, and by $47 million since 2012 (NFL Enterprises, 2017). While this study does not seek to answer why this is the case, it is clear to see that the amount of spending on player salaries is increasing drastically. The way a society chooses to allocate funds and engage in transactions speaks volumes about its values, and the field of sports is no exception.

Read More
500 Words | 2 Pages

During the season however, the league focuses on increasing football’s appeal to new demographics and new geographies. The Super Bowl is a prime example of the strategic use of advertising, marketing, and entertainment performances to draw in equal amounts of women and men, to a generally male targeted sport. Additionally, the league’s launch of NFLLatino.com, a website which focuses on hispanic players and features exclusive Spanish language content, has helped the league break into a new geographical area, primarily Mexico and Latin American countries. Overall, The National Football League is positioned to make increased profit due to the nature of the sport, it being primarily advertiser friendly as the games have natural starts and stops, with a 60 minute game lasting 3 hours, and plenty of extra time slots that can be filled by television

Read More
1050 Words | 5 Pages

The sun illuminates countless all-American names, with the occasional Coke or Papa John’s sponsor signs. The play clock ticks down to zero, and the stadium is finally filled to maximum capacity. Kickoff commences, players scramble across the field, and suddenly the only problems in the world hinge on if the Nike plastered football is past the downs marker. There are the elite suites high above the stadium cloaked in shade, but the majority are cramped and blisteringly hot. We are all united as one, cheering our team to victory, and thriving on the culture that is modern day sports.

Read More

More about National Football League Mission Statement

Related Topics

Open Document