Rhetorical Analysis Of Just Run With It

In the NFL’s 2023 Superbowl commercial titled “Just Run With It,” the advertisement utilizes a variety of methods to share its message of growing the game with the inclusion of women and commemorating the skill and bravery of the women already involved in the game so many of us love. The commercial creates group identification, utilizes constitutive rhetoric, draws upon the NFL fanbase’s collective memory, and employs the images of many popular personas inside and outside of the NFL to share its message of inclusion and commemoration. By using these rhetorical tactics, the NFL provides an entertaining narrative that not only commemorates the athleticism and courage of women in football but also encourages other women across the globe that they

The campaign looks to commemorate the women and girls within the football community that are growing the game to include more than just men and additionally advocates for more women to join the game of football. The commercial attempts to enact identification, or the process through which people are unified based on common interest, between the current community of fans and players and the women who are pioneering the drive for more girls to love and play the game. By using one of the most popular female football players in the world as the face of the organization’s annual Superbowl commercial, the NFL is showing how much they value the women of the sport and demonstrating that football isn’t just for men. Diana Flores has become the face of women’s football as she has been lighting up both the international and NFL flag football stages. She has become a role model and heroin for young women playing or dreaming of playing football, and the NFL’s use of her as the face of their campaign drew the attention of their target audience with

The commercial utilizes constitutive rhetoric to create a conjoined community of current fans and players joining the women who are either members of the football fanbase or on the playing field. Constitutive rhetoric looks to create a collective identity for an audience through symbols and narratives. This commercial provides an entertaining narrative of one of the most well-known female football players in the world as she puts together an incredible highlight reel of jukes, dodges, and broken tackles against not only the entire Superbowl crew, the local community, and even her mother, but also some of the biggest names in the NFL. The story follows the journey of Diana Flores, the captain of Mexico’s national flag football team as she is being interviewed at the Superbowl but takes a quick turn as she soon finds out that everyone in her sight is trying to pull her flags. She runs for what seems like miles and avoids every defender in her way. At the end of the commercial, she is joined by dozens of fellow female football players as they run in unity into the distance. The ending demonstrates heavy symbolic meaning as a representation of the powerful young women pushing the game forward together in