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Pam: The New Field Of Sports Marketing

500 Words2 Pages

Pam: What is Sports Marketing? Sports marketing is a comparatively new field that describes the business activities related to corporate sponsorships and universally recognized athletes. What is the Purpose? Sports marketing uses well-recognized professional athletes, teams and leagues to raise brand awareness and differentiate products. Sports-based marketing has emerged as a very effective way for businesses to obtain competitive advantages over aggressive rivals. Sports-based marketing allows corporations to associate their brands and products with the enjoyment and excitement that audiences associate with games and athletes. Sports-based marketing borrows and blends promotional techniques from the fields of advertising, public relations and celebrity marketing. Sample Campaigns Event sponsorship is the most common sports-based marketing technique. This results in competitive bidding to obtain official sponsorship for globally recognized events, such as FIFA’s World Cup and the NFL’s Super Bowl. Team sponsorship is equally important because this is how companies establish long-term, mutually beneficial relationships with popular teams. Product production sponsorship is another example of sports-based marketing. This involves companies obtaining exclusive contracts to produce things like official uniforms and athletic equipment. During live …show more content…

Social media channels provide more attention, reach a broader audience and result in higher sales. Twitter and Facebook are the two most popular sites that sports-based marketing teams use to connect with fans. Companies who sponsor teams will provide exclusive content and updates to fans who "Like" or "Follow" the social media site. The most active fans are often rewarded with prizes like free tickets and merchandise. Other companies allow access to online and real world activities with opportunities to interact with

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