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Social Media In College Sports

513 Words3 Pages

Problem Statement Social media is becoming one of the most used outlets for marketing and communication by university athletic departments (O’Hallarn, Morehead, & Pribesh, 2016). The amount of collegiate level athletic departments using social media full-time has grown exponentially over the past two decades (Stoldt, Noble, Ross, Richardson, & Bonsall, 2013). Social media has distinct advantages over other forms of communication and media such as speed of distribution, access to information, and the ability to target specific audiences (Stoldt et al., 2013). Social media is also used by collegiate athletic departments as a means of advertisement in the hopes of increasing ticket revenue (Popp, McEvoy, & Watanabe, 2017). Universities rely on ticket revenue as a large source of funds for their athletic programs (Hipke & Hachtmann, 2014). Social media acts as a virtually free source of brand exposure and fan interaction to increase revenue for these programs (Hipke & Hachtmann, 2014). If social media …show more content…

I will be analyzing data that includes all of the users on a social media platform such as Twitter or Instagram, but more specifically those who engage with information about the Georgia State football program. By using a software called NUVI, I can track and collect data on how many people are viewing posts related to the football team and even determine whether the posts are positive or negative in connotation. After gathering all this information, I can determine which types of events throughout a season generate the best responses in terms of engagement and

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850 Words | 4 Pages

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871 Words | 4 Pages

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