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Effective Use Of Social Media In Professional Sports

622 Words3 Pages

The Chicago Cubs, Cleveland Indians, New York Yankees and other major league teams aren't the only baseball teams to use Facebook, Twitter, Instagram, Snapchat, Vine, and Pinterest in sports marketing. Three minor league baseball teams within 100 miles of Chicago, the Kane County Cougars, Gary South Shore RailCats, Beloit Snapper, and other minor league teams use social media in their sports marketing too. Those who want to use social media to promote other teams or products can learn from their examples.

Some of the Ways Minor League Teams Use Social Media

Fans have smartphones and other devices at their fingertips, and as a result there are many ways social media uses social media to connect with fans including:

Weekly promotions, such as social media Monday, Trending Tuesdays, and others, by a variety of teams, including the Stockton Ports, Syracuse Chiefs, Carolina Mudcats, and others. The Bulls posted the Best Instagram posts of the year, with the InstaGrammys. To enter fans needed to post pictures to Instagram using #Durham Bells to win prices, along with a $1 concession special for hot dogs, popcorn and soda. …show more content…

An Alzheimer's Awareness day by the Railriders with an apperance by former American League Manager Bucky Dent, who earned two World Series rings as the shortstop for the New York Yankees.
Willy Wonka Night by the Tennessee Smokies, in which fans will receive a free chocolate bar.
Space Night by the Smokies, in which fans receive water bottles, as the team celebrates the movie Sports Jam, staring Michael Jordan.
The West Michigan Whitecaps will take the field in one game in an emoji jersey, inspired by social media.
The Durham

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